Scandinavian Branding A/S

Scandinavian Branding A/S




Founded in 1977 Scandinavian Branding is one of Denmark's oldest corporate branding companies. Scandinavian Branding focuses on durable branding design and offers thorough strategic identity change programs as well as smaller projects like development of brand names, logos, magazines and packaging design. Their aim is to design the right name plus not only a smart looking logo, but the right logo for the client - expressing the values of the client’s company. They have great experience in creating extensive design programs and work out design manuals based on a basic modular grid system.

 Their work is based on Nordic values and craftsmanship, and it is currently represented on Design Museum Denmark.

Scandinavian Branding was invited to China first time to participate in Qingdao First International Design Festival in 2002 and since then they have done several identity design programs in China. In 2006 they did the logo design for the first Guangzhou Design Week and were invited by the municipality to advise about the establishing of this event. Since then Johan Adam Linneballe, President and CEO of Scandinavian Branding has been invited each year as First Advisor of GZDW and participated as jury member in many Chinese design competitions in Chengdu, Shanghai and Guangzhou.   


成立于1977年的Scandinavian Branding 是丹麦最企业品牌(corporate branding)设计公司之一。Scandinavian Branding 专注于经久不衰的品牌设计,并提供彻底的战略身份变更计划(strategic identity change programs)以及各种小型项目,如品牌名称,商标设计,杂志和包装设计的开发。公司的目标是设计适合的名称与商标。公司认为商标不仅要好看,更要正确表达客户公司的价值观。公司在创建全面设计方案和制定基于基本模块化系统(basic modular grid system)的设计手册方面有丰富的经验。

Scandinavian Branding的作品来源于北欧价值与工艺,其作品亦有在丹麦设计博物馆展出。

Scandinavian Branding2007年第一次被邀到中国参加青岛第一国际设计节(Qingdao First International Design Festival),从那时起,他们连续在中国做了几个形象识别设计项目。 2006年,公司为第一届广州设计周(Guangzhou Design Week)设计logo,并被市政府邀请担任活动的形象顾问。此后,公司总裁兼首席执行官Johan Adam Linneballe每年都会被邀请担任广州设计周的首席顾问,并作为裁判团成员参加成都,上海和广州的中国设计大赛。