Matas is the leading Health and Beauty retailer in Denmark. We offer a distinctive one-stop retail concept which serves a broad range of health, beauty, household and personal care needs. We have developed a strong reputation for professional advice and customer service excellence that we have leveraged to establish one of the best-known retail chains in Denmark. The Matas chain comprises almost 280 Matas stores in Denmark and a web shop. Matas was founded in 1949 and is listed on Nasdaq OMX Copenhagen. The extensive private label range (Matas Stripes) has been developed by Matas and the majority is produced in Denmark. In total, Matas offers more than 1,000 different private label products. Among Matas' 1.7 million individual club members, the Matas Stripes are the most used personal care series.