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E-Commerce in China - A crash course that gives you the tools to get it right

There is no doubt that China’s online market is huge and it is continuously growing. China has the largest e-commerce market in the world — with an estimated USD 630 billion of sales in 2016. Furthermore, China is projected to account for more than half of all e-commerce sales globally in 2017.

In order to help our members understand the development better, we are in cooperation with Confederation of Danish Enterprise hosting crash courses on E-Commerce in China in September held in Copenhagen and Aarhus.

Register before September 22

The growing online market, along with the growing Chinese middle-class, an increase in brand awareness as well as demand for high-quality products offer great opportunities for Danish brands. But first, you should ask yourself; are you ready for doing online business in China? And if you’re already there; have you thought of it all?

The Chinese market in general is not easy to navigate in, and the online one is not an exception. Doing online business in China is highly complex and nothing like Denmark, or even Europe. Therefore, Danish-Chinese Business Forum and Dansk Erhverv are pleased to launch a new initiative: A crash course, where we will take you through different aspects you should consider, when starting online business in China. The aim is to give you the proper tools to navigate the Chinese e-commerce market in order to avoid costly pitfalls.

Why should you join?

  • If you want to take advantage of the large potential of the Chinese online market, but you don’t know where to start
  • Gain insights into the different aspects of online business in China, incl. consumers trends, B2C e-commerce platforms, logistics, IPR, marketing, etc.
  • Engage in discussion with experts as well as other executives from the Danish business community


08:30  Registration & Networking

09:00  Welcome & Introduction to China’s E-commerce Market
            By Hans Henrik Pontoppidan, Secretary General, Danish-Chinese Business

            The Chinese Consumer Does Not Exist
            By Jacob Juul, Partner, Zupersoft 

             Navigate in the Jungle of Chinese B2C E-commerce Platforms and
             Find Your Right Match
            By Niels Christian Flintholm, Founder & Partner, EF Consult


             Logistic Issues
            By Claus Madsen, VP Business Relations, Ehub Nordic

12:00  Lunch

13:00  Patent and Registered Trade Mark Issues in China
            By Thomas Mølgaard, Partner, ZACCO

            Approval and Label Requirements
            By Chen Chen Hu, Legal Consultant, Kromann Reumert

            Break The Chinese Social Media and Its Significance in eCommerce
            By Xie Deheng, Tmall Shop Owner

            Reaching Chinese Consumers - The Power of Influencer Marketing
            By Rasmus Gregersen, CEO, Ni Hao CPH
            Wrap Up

16:00  Networking & Refreshments

16:30  Thank you for joining us!