In the globalized business landscape, effective communication across cultural boundaries is pivotal, especially considering China's significant role in the global economy. Join us for this webinar session, which delves into the critical aspects of intercultural communicative competence required for successful business interactions with Chinese counterparts.
Dr. Catherine Hua Xiang unravels the nuances of effective communication in China. Her new book, 'Bridging the Gap', equips readers with the understanding needed to navigate cultural differences, making their cross-cultural interactions more successful and rewarding.
Gain crucial insights into:
- An illustrative anecdote highlighting the subtleties and challenges of cross-cultural communication, setting the stage for an in-depth examination of various applied linguistics theories and strategies.
- Intercultural Communicative Competence: Understand how to bridge cultural and communicative gaps with China.
- Linguistic Theories in Practice such as Cooperative Communicative Competence, Linguistic Politeness Theory, Communicative Accommodation Theory, Rapport Management Theory, Conversational Involvement Strategies, and the SPEAKING Model.
- Building Rapport and Engaging with Chinese Business Culture: Learn techniques for effective context understanding and deeper engagement.
- Cultural Values in Language: Discover how language reflects cultural values and impacts business practices in China.
This essential webinar will enhance your ability to communicate and do business effectively in China. Gain the knowledge and tools needed to foster successful cross-cultural business relationships.
Click here to register (for DCBF, DCCC and DCCHK members only).
Speaker
Dr. Catherine Xiang is an established author and applied linguist with extensive experience in higher education and high-profile consultancy for businesses engaging with China. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, and public speaking. She serves as Head of East Asian Languages and Programme Director for BSc International Relations and Chinese at LSE, as well as UK Director for the LSE Confucius Institute for Business. Recognized with multiple LSE Education Excellence Awards and the title of 'LSE Education Innovator,' she developed LSE's first Edex course on workplace intercultural communication.
Beyond LSE, Dr. Xiang is an executive member of the British Chinese Language Teaching Society, a school governor, and Chief Examiner of the Diploma in Translation at the Chartered Institute of Linguists. Her publications include Mastering Chinese, Audiovisual Media in Language Education, China Ready, and the recent Bridging the Gap. During the pandemic, she launched the YouTube channel "字 espresso," exploring Chinese characters and words.
