EVENTS

UPCOMING EVENTS

Are Foreign Managers on the Comeback in China?

Date: April 01, 2026

Event: Supported Webinar

Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)

renewable-energy

About the Webinar

Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.

Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.

A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.

Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?

In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.

Click here to register (members of DCBF can register for free).

Speaker

Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.

E-Commerce: JD for Cross-Border E-Commerce to China

Date: April 16, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

Annual General Meeting 2026

Date: April 22, 2026

Event: Annual General Meeting

Time: 11:15 - 15:30 CEST

renewable-energy

Venue: AVK Danmark A/S

About the Event

Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.

The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come. 

Additional details about the event will be shared as the date approaches.

(Only for Members of DCBF) 

Consumer Trends: China's Gen X

Date: April 29, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

left arrow Back

Are Foreign Managers on the Comeback in China?

Date: April 01, 2026

Event: Supported Webinar

Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)

renewable-energy

About the Webinar

Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.

Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.

A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.

Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?

In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.

Click here to register (members of DCBF can register for free).

Speaker

Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.

left arrow Back

E-Commerce: JD for Cross-Border E-Commerce to China

Date: April 16, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

left arrow Back

Annual General Meeting 2026

Date: April 22, 2026

Event: Annual General Meeting

Time: 11:15 - 15:30 CEST

renewable-energy

Venue: AVK Danmark A/S

About the Event

Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.

The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come. 

Additional details about the event will be shared as the date approaches.

(Only for Members of DCBF) 

left arrow Back

Consumer Trends: China's Gen X

Date: April 29, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

PAST EVENTS

RESULTS (150)

Image
eu sme centre, consumer trends, 19.03.2026

Consumer Trends: China's Active Retirees

Date: March 19, 2026

Time: 9:00-10:30 CET | 16:00-17:30 CST

Event: Supported Webinar


About the Webinar

China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies. 

This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market. 

During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing. 

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

Image
Graphic showing the date and organizers of the event

China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility

Date: March 13, 2026

Time: Beijing Time - 16:00-16:45
Copenhagen Time 09:00-09:45

Event: Supported Webinar


About the Webinar 

Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.

The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.

(Members of DCBF can register for free) - Sign up here

About the Webinar Series

DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.

Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.

Image
Graphic showing the date and organizers of the event

E-Commerce: Selling to China on WeChat

Date: March 12, 2026

Time: Beijing Time - 16:00
Copenhagen Time - 9:00

Event: Supported Webinar


About the Webinar

In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.

Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

Image
Containers

Incorporating geopolitics advisory into companies’ strategic planning

Date: March 12, 2026

Time: 10:00-12:00

Event: Focus Group Meeting


Speaker: Jakob Vester Nielsen 

Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K  

The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance. 

The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

Image
building

Considerations regarding Corporate Strategic Partnerships in China

Date: March 09, 2026

Time: 10:00-12:00

Event: Focus Group Meeting


Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech  

Location: Coloplast, Holtedam 1-3, 3050 Humlebæk  

The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products. 

Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

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china

DCBF Trade Policy Meeting 

Date: February 25, 2026

Time: 14:00-16:00

Event: Focus Group Meeting


Speaker: H.E. Michael Starbæk Christensen  

Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby  

As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

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Political, economic, and commercial update on China 2026. Get the latest insights from China

Political, Economic & Commercial Update on China 2026

Date: January 29, 2026

Time: 10:00-11:30 CET

Event: Signature Event


Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.

This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?

Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.

Click here to read more and register (DCBF Members only) 

Image
staying in dialogue with china_graphic

"Reality check" - Interpreting the 15th Five-Year-Plan "proposition" as per the 20th Central Committee's 4th Plenum and anticipating shifts

Date: January 23, 2026

Time: 9:00-9:45 CET - 16:00-16:45 CST

Event: Supported Webinar


In the fifth session of the webinar series “Staying in Dialogue with China 2025/26”, Markus Herrmann Chen, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Yao Yang, Professor and Dean of the Dishuihu Advanced Finance Insitute, Shanghai University of Finance and Economics, and former Dean of Peking University's national School of Development (NSD).

This dialogue with leading Chinese economist Yao Yang will discuss the "Proposition" (建议) as endorsed by the Fourth Plenum of the CCP's 20th Central Committee. Held between the 20th and 23rd of October, 2025, it defined the policy substance that is now guiding the state bureaucracy to draft the national 15th Five-Year-Plan (2026-2030). 

The 15th FYP will be deliberated, formally endorsed by the National People's Congress and published in the first half of March 2026. This dialogue is primarily targeting European business to provide a clearer sense of how the Chinese market and economy as a strategic business context for international business are evolving. 

Key questions that will be discussed in this dialogue include:

  • What the policy slogan "investing in people" (投资于人) really means
  • How the "new-quality productive forces" as industrial policy framework succeeding Made-in-China 2025 are being planned
  • Will there be a stronger emphasis on China's new growth drivers such as household consumption and service
  • How China can increase its Total Factor Productivity
  • If China's "anti-involution" measures show momentum
  • What new and proactive wordings of China's agency and goals in foreign affairs mean
  • and if there will be a general policy recalibration towards less emphasis on security compared to development interests

Join this webinar to help better anticipate key policy priorities and shifts of China's next Five-Year-Plan. Click here to read more and sign up!

About the Webinar Series:

This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between February 2025 and February 2026.

'Staying in dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), Norwegian Business Association China (NBA China), and EuroCham Singapore.

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Beijing Building

China’s business outlook for Europe at the start of the 15th Five-Year Plan (2026–2030)

Date: January 15, 2026

Time: 14:00-16:00

Event: Focus Group Meeting


Speaker: Markus Herrmann Chen, China Macro Group  

Location: Danfoss CPH Office, Knud Højgaards Hus, Hauser Plads 1, 1127 København K  

As 2026 marks the official beginning of China’s 15th Five-Year Plan, this meeting provides a timely opportunity to exchange perspectives on key risk, policy development, and strategic uncertainties shaping the Chinese business environment. Participants will have the opportunity to discuss these dynamics, and to explore how broader geopolitical shifts may affect long-term planning, supply-chain resilience, and market engagement. 

The meeting also offers candid peer exchanges on emerging challenges and decision-making considerations, helping to inform more robust corporate risk assessments at a moment of accelerating global change. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

Back
Image
eu sme centre, consumer trends, 19.03.2026

Consumer Trends: China's Active Retirees

Date: March 19, 2026

Event: Supported Webinar


About the Webinar

China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies. 

This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market. 

During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing. 

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

Back
Image
Graphic showing the date and organizers of the event

China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility

Date: March 13, 2026

Event: Supported Webinar


About the Webinar 

Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.

The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.

(Members of DCBF can register for free) - Sign up here

About the Webinar Series

DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.

Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.

Back
Image
Graphic showing the date and organizers of the event

E-Commerce: Selling to China on WeChat

Date: March 12, 2026

Event: Supported Webinar


About the Webinar

In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.

Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

Back
Image
Containers

Incorporating geopolitics advisory into companies’ strategic planning

Date: March 12, 2026

Event: Focus Group Meeting


Speaker: Jakob Vester Nielsen 

Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K  

The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance. 

The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

Back
Image
building

Considerations regarding Corporate Strategic Partnerships in China

Date: March 09, 2026

Event: Focus Group Meeting


Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech  

Location: Coloplast, Holtedam 1-3, 3050 Humlebæk  

The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products. 

Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

Back
Image
china

DCBF Trade Policy Meeting 

Date: February 25, 2026

Event: Focus Group Meeting


Speaker: H.E. Michael Starbæk Christensen  

Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby  

As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members. 

Back
Image
Political, economic, and commercial update on China 2026. Get the latest insights from China

Political, Economic & Commercial Update on China 2026

Date: January 29, 2026

Event: Signature Event


Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.

This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?

Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.

Click here to read more and register (DCBF Members only) 

Back
Image
staying in dialogue with china_graphic

"Reality check" - Interpreting the 15th Five-Year-Plan "proposition" as per the 20th Central Committee's 4th Plenum and anticipating shifts

Date: January 23, 2026

Event: Supported Webinar


In the fifth session of the webinar series “Staying in Dialogue with China 2025/26”, Markus Herrmann Chen, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Yao Yang, Professor and Dean of the Dishuihu Advanced Finance Insitute, Shanghai University of Finance and Economics, and former Dean of Peking University's national School of Development (NSD).

This dialogue with leading Chinese economist Yao Yang will discuss the "Proposition" (建议) as endorsed by the Fourth Plenum of the CCP's 20th Central Committee. Held between the 20th and 23rd of October, 2025, it defined the policy substance that is now guiding the state bureaucracy to draft the national 15th Five-Year-Plan (2026-2030). 

The 15th FYP will be deliberated, formally endorsed by the National People's Congress and published in the first half of March 2026. This dialogue is primarily targeting European business to provide a clearer sense of how the Chinese market and economy as a strategic business context for international business are evolving. 

Key questions that will be discussed in this dialogue include:

  • What the policy slogan "investing in people" (投资于人) really means
  • How the "new-quality productive forces" as industrial policy framework succeeding Made-in-China 2025 are being planned
  • Will there be a stronger emphasis on China's new growth drivers such as household consumption and service
  • How China can increase its Total Factor Productivity
  • If China's "anti-involution" measures show momentum
  • What new and proactive wordings of China's agency and goals in foreign affairs mean
  • and if there will be a general policy recalibration towards less emphasis on security compared to development interests

Join this webinar to help better anticipate key policy priorities and shifts of China's next Five-Year-Plan. Click here to read more and sign up!

About the Webinar Series:

This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between February 2025 and February 2026.

'Staying in dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), Norwegian Business Association China (NBA China), and EuroCham Singapore.

Back
Image
Beijing Building

China’s business outlook for Europe at the start of the 15th Five-Year Plan (2026–2030)

Date: January 15, 2026

Event: Focus Group Meeting


Speaker: Markus Herrmann Chen, China Macro Group  

Location: Danfoss CPH Office, Knud Højgaards Hus, Hauser Plads 1, 1127 København K  

As 2026 marks the official beginning of China’s 15th Five-Year Plan, this meeting provides a timely opportunity to exchange perspectives on key risk, policy development, and strategic uncertainties shaping the Chinese business environment. Participants will have the opportunity to discuss these dynamics, and to explore how broader geopolitical shifts may affect long-term planning, supply-chain resilience, and market engagement. 

The meeting also offers candid peer exchanges on emerging challenges and decision-making considerations, helping to inform more robust corporate risk assessments at a moment of accelerating global change. 

NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.