EVENTS

UPCOMING EVENTS

How to Approach Your Target Audiences and Expand Brand Awareness in China Today

Date: February 07, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN

renewable-energy

Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".

Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies. 

Guest speaker: Stefano Censi, GM Georg Jensen China.

Click here to read more and sign up!

China Business Update 2023

Date: February 08, 2023

Event: Signature Event

Time: 13:30 - 16:30

renewable-energy

Venue: Kuppelsalen, Danske Bank 

Click here to read more and register (DCBF Members only) 

About the Event

DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.

The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.

What can we expect from the coming year?

Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:

  • Economy

  • Security Policy

  • COVID Implications

  • Logistics

  • Strategic Considerations

If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk

Localisation, Localisation, Localisation!

Date: February 21, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK / 4:00-5:00 p.m. CN

renewable-energy

More information will follow.

 

Please contact info@dcbf.dk if you have any questions.

Upping Your Game Within Cross-cultural Communication!

Date: March 07, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN

renewable-energy

Have your ever felt puzzled about by the behavior of a global colleague and thought something along the lines of: Why didn’t they say no if they meant no? Why didn’t they say that they couldn’t meet the agreed deadline? Why didn’t they just say it like it is???

The explanation is most likely that they actually did say this! They just said it in a different way than what you’re used to.

If you want to avoid ending up in these kinds of situations in the future, the first step is to become aware of how you and your global colleagues typically prefer to communicate.

During the short webinar I’ll introduce you to the term ‘Low-high context communication’ and by using many real-life-examples and cases we will take our departure point in the difference btw DK and CN communication and you will walk away with insight and a few practical things to do and not to do to maximize your output in your cross-cultural communication.

Click here to read more and sign up!

Trademark in China

Date: March 14, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK / 4:00-5:00 p.m. CN

renewable-energy

More information will follow.

Please contact info@dcbf.dk if you have any questions.

 

left arrow Back

How to Approach Your Target Audiences and Expand Brand Awareness in China Today

Date: February 07, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN

renewable-energy

Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".

Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies. 

Guest speaker: Stefano Censi, GM Georg Jensen China.

Click here to read more and sign up!

left arrow Back

China Business Update 2023

Date: February 08, 2023

Event: Signature Event

Time: 13:30 - 16:30

renewable-energy

Venue: Kuppelsalen, Danske Bank 

Click here to read more and register (DCBF Members only) 

About the Event

DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.

The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.

What can we expect from the coming year?

Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:

  • Economy

  • Security Policy

  • COVID Implications

  • Logistics

  • Strategic Considerations

If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk

left arrow Back

Localisation, Localisation, Localisation!

Date: February 21, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK / 4:00-5:00 p.m. CN

renewable-energy

More information will follow.

 

Please contact info@dcbf.dk if you have any questions.

left arrow Back

Upping Your Game Within Cross-cultural Communication!

Date: March 07, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN

renewable-energy

Have your ever felt puzzled about by the behavior of a global colleague and thought something along the lines of: Why didn’t they say no if they meant no? Why didn’t they say that they couldn’t meet the agreed deadline? Why didn’t they just say it like it is???

The explanation is most likely that they actually did say this! They just said it in a different way than what you’re used to.

If you want to avoid ending up in these kinds of situations in the future, the first step is to become aware of how you and your global colleagues typically prefer to communicate.

During the short webinar I’ll introduce you to the term ‘Low-high context communication’ and by using many real-life-examples and cases we will take our departure point in the difference btw DK and CN communication and you will walk away with insight and a few practical things to do and not to do to maximize your output in your cross-cultural communication.

Click here to read more and sign up!

left arrow Back

Trademark in China

Date: March 14, 2023

Event: Webinar

Time: 9:00-10:00 a.m. DK / 4:00-5:00 p.m. CN

renewable-energy

More information will follow.

Please contact info@dcbf.dk if you have any questions.

 

PAST EVENTS

RESULTS (67)

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China Forum

China Forum: Doing Business in China Amid the Pandemic

Date: November 11, 2021

Time: 10:00-11:00 Denmark / 17:00-18:00 China

Event: Other


The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.

This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.

This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.

Click here to sign up!

Image
WEBINAR: HOW TO GET CUSTOMERS WITHOUT ADVERTISING - BUILDING DIGITAL SUCCESS IN CHINA THROUGH LOCAL SEARCH ENGINGE OPTIMIZATION

How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization

Date: November 09, 2021

Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)

Event: Webinar


Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story. ​

This webinar is held by: 
Bart Burggraaf, Partner at MediaGroup

Image
WEBINAR: EXPANSION AS A VENTURE. HOW TO BREAK INTO THE CHINESE MARKET - AN INVESTOR PERSPECTIVE.

Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective

Date: November 02, 2021

Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)

Event: Webinar


“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.​

The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten

Image
ny banner

China Railway Express China - Denmark: Opportunities for Danish Companies

Date: October 28, 2021

Time: 10.00 am - 11.00 am

Event: Webinar


In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.

If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.

Image
WEBINAR: EMPOWERING REMOTE EXPERTS FOR AUDITING AND PRODUCTION INSPECTION EITH EXTENDED REALITY

Empowering Remote Experts for Auditing and Production Inspection with Extended Reality

Date: October 26, 2021

Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)

Event: Webinar


This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.​

The webinar is held by speakers from NNIT: 
Kasper Kronmann Nielsen, Advisory Director 
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant

Image
WEBINAR - 2021 Sourcing Survey by Asia Perspective – Findings and Insights

2021 Sourcing Survey by Asia Perspective – Findings and Insights

Date: September 28, 2021

Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)

Event: Webinar


Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.

Image
Fast Track China

Signature Event - Fast Track China

Date: September 09, 2021

Time: 03.00 PM - 04.30 PM

Event: Signature Event


Presentations by:

  • Niels Christian Flintholm, Partner at Leaf Digital
  • Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo

An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content. 

Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand. 

The session will be livestreamed on Zoom, and you can find the sign-up link below. 

SIGN UP FOR LIVESTREAMING

Image
WEBINAR - Supporting your China Business Initiatives in a Virtual Environment

Supporting your China Business Initiatives in a Virtual Environment

Date: September 07, 2021

Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)

Event: Webinar


Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.

Image
WEBINAR - Culture and IPR – How to Find the Right Chinese Name for Your Company and Products

Culture and IPR – How to Find the Right Chinese Name for Your Company and Products

Date: August 31, 2021

Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)

Event: Webinar


Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.

Back
Image
China Forum

China Forum: Doing Business in China Amid the Pandemic

Date: November 11, 2021

Event: Other


The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.

This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.

This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.

Click here to sign up!

Back
Image
WEBINAR: HOW TO GET CUSTOMERS WITHOUT ADVERTISING - BUILDING DIGITAL SUCCESS IN CHINA THROUGH LOCAL SEARCH ENGINGE OPTIMIZATION

How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization

Date: November 09, 2021

Event: Webinar


Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story. ​

This webinar is held by: 
Bart Burggraaf, Partner at MediaGroup

Back
Image
WEBINAR: EXPANSION AS A VENTURE. HOW TO BREAK INTO THE CHINESE MARKET - AN INVESTOR PERSPECTIVE.

Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective

Date: November 02, 2021

Event: Webinar


“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.​

The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten

Back
Image
ny banner

China Railway Express China - Denmark: Opportunities for Danish Companies

Date: October 28, 2021

Event: Webinar


In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.

If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.

Back
Image
WEBINAR: EMPOWERING REMOTE EXPERTS FOR AUDITING AND PRODUCTION INSPECTION EITH EXTENDED REALITY

Empowering Remote Experts for Auditing and Production Inspection with Extended Reality

Date: October 26, 2021

Event: Webinar


This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.​

The webinar is held by speakers from NNIT: 
Kasper Kronmann Nielsen, Advisory Director 
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant

Back
Image
WEBINAR - 2021 Sourcing Survey by Asia Perspective – Findings and Insights

2021 Sourcing Survey by Asia Perspective – Findings and Insights

Date: September 28, 2021

Event: Webinar


Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.

Back
Image
Fast Track China

Signature Event - Fast Track China

Date: September 09, 2021

Event: Signature Event


Presentations by:

  • Niels Christian Flintholm, Partner at Leaf Digital
  • Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo

An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content. 

Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand. 

The session will be livestreamed on Zoom, and you can find the sign-up link below. 

SIGN UP FOR LIVESTREAMING

Back
Image
WEBINAR - Supporting your China Business Initiatives in a Virtual Environment

Supporting your China Business Initiatives in a Virtual Environment

Date: September 07, 2021

Event: Webinar


Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.

Back
Image
WEBINAR - Culture and IPR – How to Find the Right Chinese Name for Your Company and Products

Culture and IPR – How to Find the Right Chinese Name for Your Company and Products

Date: August 31, 2021

Event: Webinar


Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.