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China Forum: Doing Business in China Amid the Pandemic

Date: November 11, 2021

Event: Other

The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.

This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.

This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.

Click here to sign up!

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How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization

Date: November 09, 2021

Event: Webinar

Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story. ​

This webinar is held by: 
Bart Burggraaf, Partner at MediaGroup

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Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective

Date: November 02, 2021

Event: Webinar

“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.​

The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten

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China Railway Express China - Denmark: Opportunities for Danish Companies

Date: October 28, 2021

Event: Webinar

In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.

If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.

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Empowering Remote Experts for Auditing and Production Inspection with Extended Reality

Date: October 26, 2021

Event: Webinar

This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.​

The webinar is held by speakers from NNIT: 
Kasper Kronmann Nielsen, Advisory Director 
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant

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2021 Sourcing Survey by Asia Perspective – Findings and Insights

Date: September 28, 2021

Event: Webinar

Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.

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Signature Event - Fast Track China

Date: September 09, 2021

Event: Signature Event

Presentations by:

• Niels Christian Flintholm, Partner at Leaf Digital
• Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo

An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content. 

Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand. 

The session will be livestreamed on Zoom, and you can find the sign-up link below. 

SIGN UP FOR LIVESTREAMING

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Supporting your China Business Initiatives in a Virtual Environment

Date: September 07, 2021

Event: Webinar

Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.

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Culture and IPR – How to Find the Right Chinese Name for Your Company and Products

Date: August 31, 2021

Event: Webinar

Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.