Image
EVENTS
UPCOMING EVENTS
Social Rebalancing
Date: September 11, 2024
Event: Supported Webinar
Time: 09:00-09:45 am (DK) / 03:00-03:45 pm (CN)
This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between April and October 2024.
'Staying in Dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with the China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, the Swiss Chinese Chamber of Commerce (SCCC), the Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), and the Sweden-China Trade Council (SCTC).
In the fourth session of the webinar series "Staying in Dialogue with China", Markus Hermann, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Prof. Li Shi, Dean of the Institute for Common Prosperity and Development at Zhejiang University about China's "Social Rebalancing" as a fourth structural transition as per CMG's conceptual framework of China's political economy.
Institutional reforms kick-started in 1978 enabled China's rapid catch-up. These reforms, however, were applied selectively and thus the development has been heavily skewed towards China's coastal areas. So, despite officially having eradicated absolute poverty in 2021, the Gini coefficient for the country's income distribution still stands at 0.467 (2022), much higher than the average .stands at 0.35 average in Asia.
In 2020, the late premier Li Keqiang reminded everybody that China still has 600 million people living on a monthly income of 1,000 yuan (US$140), "barely enough to cover monthly rent in a mid-sized Chinese City". President Xi likewise conceded that "unbalanced and inadequate development remains a pronounced problem". Problems are thus manifold: domestic household consumption remains structurally subdued, migrant workers still don't enjoy the same public services as regular urban residents do, and birth rates have been falling rapidly - also due to higher costs of living.
Coming out of the Third Plenum, the mid-year July Politburo meeting as well as the Beidaihe leadership conclave, what are Beijing's - possibly readjusted - policy priorities and recipes to address these social policy challenges? How has "Common Prosperity" already become a policy reality? What are first learnings from its polit on Zhejiang province? How will China's lower-class workers be protected, allowed to unionize and taxed in the future? How can social rebalancing contribute to long-term goals such as stimulating consumption and reviving birth rates?
Members of DCBF can register for free - Click here to read more and sign up!
Back
Social Rebalancing
Date: September 11, 2024
Event: Supported Webinar
Time: 09:00-09:45 am (DK) / 03:00-03:45 pm (CN)
This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between April and October 2024.
'Staying in Dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with the China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, the Swiss Chinese Chamber of Commerce (SCCC), the Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), and the Sweden-China Trade Council (SCTC).
In the fourth session of the webinar series "Staying in Dialogue with China", Markus Hermann, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Prof. Li Shi, Dean of the Institute for Common Prosperity and Development at Zhejiang University about China's "Social Rebalancing" as a fourth structural transition as per CMG's conceptual framework of China's political economy.
Institutional reforms kick-started in 1978 enabled China's rapid catch-up. These reforms, however, were applied selectively and thus the development has been heavily skewed towards China's coastal areas. So, despite officially having eradicated absolute poverty in 2021, the Gini coefficient for the country's income distribution still stands at 0.467 (2022), much higher than the average .stands at 0.35 average in Asia.
In 2020, the late premier Li Keqiang reminded everybody that China still has 600 million people living on a monthly income of 1,000 yuan (US$140), "barely enough to cover monthly rent in a mid-sized Chinese City". President Xi likewise conceded that "unbalanced and inadequate development remains a pronounced problem". Problems are thus manifold: domestic household consumption remains structurally subdued, migrant workers still don't enjoy the same public services as regular urban residents do, and birth rates have been falling rapidly - also due to higher costs of living.
Coming out of the Third Plenum, the mid-year July Politburo meeting as well as the Beidaihe leadership conclave, what are Beijing's - possibly readjusted - policy priorities and recipes to address these social policy challenges? How has "Common Prosperity" already become a policy reality? What are first learnings from its polit on Zhejiang province? How will China's lower-class workers be protected, allowed to unionize and taxed in the future? How can social rebalancing contribute to long-term goals such as stimulating consumption and reviving birth rates?
Members of DCBF can register for free - Click here to read more and sign up!
PAST EVENTS
RESULTS (123)
China Business Update 2023
Date: February 08, 2023
Time: 13:30 - 16:30
Event: Signature Event
Venue: Kuppelsalen, Danske Bank
Click here to read more and register (DCBF Members only)
About the Event
DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.
The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.
What can we expect from the coming year?
Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:
-
Economy
-
Security Policy
-
COVID Implications
-
Logistics
-
Strategic Considerations
If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
Image
How to Approach Your Target Audiences and Expand Brand Awareness in China Today
Date: February 07, 2023
Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only).
Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".
Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.
Guest speaker: Stefano Censi, GM Georg Jensen China.
Image
Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 3
Date: January 19, 2023
Time: 09:00-10:30 CET
Event: Supported Webinar
PART 3 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the third session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, three experts enlighten you on how to calculate and understand emissions. Learning how to measure or calculate carbon emissions allows you to determine the actual amount that your company is emitting, and to implement the measures to reduce emissions towards carbon neutrality, which in China's target by 2060.
Speakers for the event:
- Dr Jiang Nanqing, Secretary-General, Committee of Green Circular and Inclusive Development of All-China Environment Federation (CGCI-ACEF).
- Timo Roschier, Meteorologist, Vaisala.
- Ma Jingjing, CEO, NORDIQ Group China.
Image
European Business in China Post-2022 - The View from the Ground
Date: January 12, 2023
Time: 10:30 a.m. - 12:00 p.m. (CET)
Event: Supported Webinar
2022 has been a turbulent year for the EU and China. Both actors have had to deal with multiple shocks, including the war in Ukraine and the resulting energy and food security crises, economic headwinds and inflation, and an unstable geopolitical environment. In the case of China, an increasingly unsustainable zero-COVID policy and a property crisis have added to the complexities in an already politically pivotal year for the Chinese leadership, with the 20th Party Congress taking place in October. The China at the beginning of 2023 – no longer with COVID-zero and with a new leadership – is certainly very different from the China in early 2022. European companies' conversations in China now are not the same as in January 2022. Indeed, from the perspective of European companies in China, the shift in Chinese policymaking – partly as a result of these and other trends towards prioritizing ideology over the economy – has led to China's business environment becoming less predictable, reliable and efficient. Although opportunities for European companies in China remain, they must develop strategies to deal with an ever-growing list of risks stemming from geopolitical developments and emerging legislation both within and outside China.
Attendees will have the opportunity to learn from European business representatives operating on the ground in China what the key drivers behind these trends in China are and their implications for European business.
Programme:
10.00 - 10.30: Registration (offline attendees only)
10.30 - 10.40: Opening remarks by Ms Luisa Santos, Deputy Director General, BusinessEurope
10.40 - 11.00: Presentation of the current business environment in China by Mr Joerg Wuttke, President, European Union Chamber of Commerce in China
11.00 - 11.40: Panel discussion moderated by Mr Davide Cucino, Brussels Representative, European Union Chamber of Commerce in China with industry representatives from the European Chamber:
- Mr Zhonghua Xu – Chair Energy Working Group – TotalEnergies
- Mr Raphael de Garnier – Chair Pharma Working Group – Sanofi
- Ms Susan Gao – Vice-Chair Banking and Securities Working Group – Landesbank
- Ms Renata Pavlov – Member State Representative and member of the Maritime Manufacturing Working Group – Fincantieri
11.40 - 11.55: Discussion and Q&A
11.55 - 12.00: Closing remarks by Mr Jochum Haakma, Chairman, EU-China Business Association
Image
Covid and China, End of an Era – Start of a New?
Date: January 05, 2023
Time: 09:00-10:00 CET
Event: Supported Webinar
After three years of Dynamic Zero-COVID, the CDC has downgraded the COVID-19 virus and are implementing relaxed anti-COVID-19 measures. As we are currently experiencing an unprecedented wave of COVID-19 throughout China, renown Dr Bernhard Schwartländer shares his insight on the medical and economic implications hereof and what to expect the coming months.
Speaker:
- Dr Bernhard Schwartländer, Global Health Envoy with the German Ministry of Foreign Affairs
Image
Navigating ESG Reporting
Date: December 15, 2022
Time: 09:00-10:00 CET
Event: Supported Webinar
PART 2 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the second session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, our speakers will introduce what ESG reporting entails. It will look at what impacts the EU regulations on reporting will have on your China operations and it will outline the steps that needs to be taken to prepare for these changes as well as the impact on Chinese/Nordic companies.
Speakers for the event:
- Heidi Berg, Head of Partnership, NISS Campus.
- Helen FU, Founder & Managing Director, Yangtze Institute of Green Finance.
Members of DCBF can register for free - Click here to read more and sign up!
Image
Compliance as Core for Strategic Business Development
Date: December 13, 2022
Time: 9:00-10:00 CET
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only):
Compliance and transparency are hard to implement and fully control in China, which is why the area frequently hides untapped and substantial business potential.
Through actual cases, experiences, and results, Søren will take us through the benefits of applying enhanced compliance measures and fully integrate them in general business strategies. The presentation will include examples and causes, where standard compliance measures failed to uncover existing risks and which had a significant impact on the business.
The cases presented will be from big and small organizations within various areas, such as finance, sourcing, quality, supply chain, logistics, admin, and HR.
Image
Chinese-Danish Communication Training
Date: December 06, 2022
Time: Time: 9:00-17:00 CET
Event: Other
Venue: Dynaudio A/S, Svergiesvej 15 - 8660 Skanderborg
During this course you are introduced to simple and smart cultural tools and models to improve your communication with your Danish or Chinese colleagues.
This one-day training course is conducted in English and carried out in Denmark and China following the same structure to create a foundation for a common working langauge. We will have group work, discussions, reflections, real life cases and more.
Programme Overview
Morning Session
- Cultural awareness and cultural self-understanding
- Cultural models, e.g. the "Double Iceberg" & the "4R Model"
- Key cultural differences between Chinese & Danish culture and society
Afternoon Session
- Understanding the differences and preferred use of "yes" and "no"
- How to voice your opinion and/or disagreement?
- How to know if we are aligned?
- How to ask for/give feedback?
- Remote communication and meetings: Differences between DK and CN direct and indirect communication; agreements and decision-making processes; body language
- Case studies
Registration Fee: 3000 DKK (excl. VAT)
DCBF Members in Denmark can register for the training course by sending an e-mail to Communications and Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
DCBF Members in China can register by clicking HERE.
Image
Understanding & Navigating the Chinese Digital Landscape
Date: December 02, 2022
Time: Time: 9:00 – 10:30 CET (Registration from 8:30)
Event: Signature Event
Venue: AWA Denmark A/S, Copenhagen
Click here to register (DCBF-members only)
Why Participate?
Foreign companies are more than ever required to understand the political circumstances affecting the online marketplace in China in order to leverage the various Chinese platforms and grasp the opportunities they hold when it comes to getting in touch with Chinese consumers. Join this DCBF Signature Event to gain insights on how to navigate the increasingly regulated Chinese digital landscape and learn from case stories of successful brands on the Chinese online marketplace.
About the event
The Chinese digital landscape has developed independently from the rest of the world during the past 10 years. With its own social media-, livestreaming- and e-commerce platforms, as well as a myriad of apps and other digital tools, the Chinese online marketplace has always been a hard nut to crack. The almost complete closure of the Chinese borders has made a successful entry even harder. Furthermore, the internet and the Chinese tech giants have been under political pressure from the party and the Chinese authorities, and therefore foreign companies are required to pay attention to the political circumstances affecting the online marketplace. Nonetheless, the online ecosystem in China holds big opportunities for Danish companies.
At this DCBF Signature Event, Casper Wichmann from ThinkChina University of Copenhagen’s China-focused think tank, will talk about the possibilities the Chinese digital landscape holds regarding the Chinese consumer journey, and what to be aware of when navigating the Chinese digital market. Afterwards Niels Christian Flintholm from the China focused branding and marketing agency Leaf Digital will share his insights on how Scandinavian brands can leverage the unique Chinese online ecosystem to make successful inroads in the market. The presentation will mainly be based on Leaf Digital´s own successful cases from the Chinese market.
Back
Image
China Business Update 2023
Date: February 08, 2023
Event: Signature Event
Venue: Kuppelsalen, Danske Bank
Click here to read more and register (DCBF Members only)
About the Event
DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.
The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.
What can we expect from the coming year?
Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:
-
Economy
-
Security Policy
-
COVID Implications
-
Logistics
-
Strategic Considerations
If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
Back
Image
How to Approach Your Target Audiences and Expand Brand Awareness in China Today
Date: February 07, 2023
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only).
Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".
Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.
Guest speaker: Stefano Censi, GM Georg Jensen China.
Back
Image
Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 3
Date: January 19, 2023
Event: Supported Webinar
PART 3 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the third session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, three experts enlighten you on how to calculate and understand emissions. Learning how to measure or calculate carbon emissions allows you to determine the actual amount that your company is emitting, and to implement the measures to reduce emissions towards carbon neutrality, which in China's target by 2060.
Speakers for the event:
- Dr Jiang Nanqing, Secretary-General, Committee of Green Circular and Inclusive Development of All-China Environment Federation (CGCI-ACEF).
- Timo Roschier, Meteorologist, Vaisala.
- Ma Jingjing, CEO, NORDIQ Group China.
Back
Image
European Business in China Post-2022 - The View from the Ground
Date: January 12, 2023
Event: Supported Webinar
2022 has been a turbulent year for the EU and China. Both actors have had to deal with multiple shocks, including the war in Ukraine and the resulting energy and food security crises, economic headwinds and inflation, and an unstable geopolitical environment. In the case of China, an increasingly unsustainable zero-COVID policy and a property crisis have added to the complexities in an already politically pivotal year for the Chinese leadership, with the 20th Party Congress taking place in October. The China at the beginning of 2023 – no longer with COVID-zero and with a new leadership – is certainly very different from the China in early 2022. European companies' conversations in China now are not the same as in January 2022. Indeed, from the perspective of European companies in China, the shift in Chinese policymaking – partly as a result of these and other trends towards prioritizing ideology over the economy – has led to China's business environment becoming less predictable, reliable and efficient. Although opportunities for European companies in China remain, they must develop strategies to deal with an ever-growing list of risks stemming from geopolitical developments and emerging legislation both within and outside China.
Attendees will have the opportunity to learn from European business representatives operating on the ground in China what the key drivers behind these trends in China are and their implications for European business.
Programme:
10.00 - 10.30: Registration (offline attendees only)
10.30 - 10.40: Opening remarks by Ms Luisa Santos, Deputy Director General, BusinessEurope
10.40 - 11.00: Presentation of the current business environment in China by Mr Joerg Wuttke, President, European Union Chamber of Commerce in China
11.00 - 11.40: Panel discussion moderated by Mr Davide Cucino, Brussels Representative, European Union Chamber of Commerce in China with industry representatives from the European Chamber:
- Mr Zhonghua Xu – Chair Energy Working Group – TotalEnergies
- Mr Raphael de Garnier – Chair Pharma Working Group – Sanofi
- Ms Susan Gao – Vice-Chair Banking and Securities Working Group – Landesbank
- Ms Renata Pavlov – Member State Representative and member of the Maritime Manufacturing Working Group – Fincantieri
11.40 - 11.55: Discussion and Q&A
11.55 - 12.00: Closing remarks by Mr Jochum Haakma, Chairman, EU-China Business Association
Back
Image
Covid and China, End of an Era – Start of a New?
Date: January 05, 2023
Event: Supported Webinar
After three years of Dynamic Zero-COVID, the CDC has downgraded the COVID-19 virus and are implementing relaxed anti-COVID-19 measures. As we are currently experiencing an unprecedented wave of COVID-19 throughout China, renown Dr Bernhard Schwartländer shares his insight on the medical and economic implications hereof and what to expect the coming months.
Speaker:
- Dr Bernhard Schwartländer, Global Health Envoy with the German Ministry of Foreign Affairs
Back
Image
Navigating ESG Reporting
Date: December 15, 2022
Event: Supported Webinar
PART 2 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the second session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, our speakers will introduce what ESG reporting entails. It will look at what impacts the EU regulations on reporting will have on your China operations and it will outline the steps that needs to be taken to prepare for these changes as well as the impact on Chinese/Nordic companies.
Speakers for the event:
- Heidi Berg, Head of Partnership, NISS Campus.
- Helen FU, Founder & Managing Director, Yangtze Institute of Green Finance.
Members of DCBF can register for free - Click here to read more and sign up!
Back
Image
Compliance as Core for Strategic Business Development
Date: December 13, 2022
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only):
Compliance and transparency are hard to implement and fully control in China, which is why the area frequently hides untapped and substantial business potential.
Through actual cases, experiences, and results, Søren will take us through the benefits of applying enhanced compliance measures and fully integrate them in general business strategies. The presentation will include examples and causes, where standard compliance measures failed to uncover existing risks and which had a significant impact on the business.
The cases presented will be from big and small organizations within various areas, such as finance, sourcing, quality, supply chain, logistics, admin, and HR.
Back
Image
Chinese-Danish Communication Training
Date: December 06, 2022
Event: Other
Venue: Dynaudio A/S, Svergiesvej 15 - 8660 Skanderborg
During this course you are introduced to simple and smart cultural tools and models to improve your communication with your Danish or Chinese colleagues.
This one-day training course is conducted in English and carried out in Denmark and China following the same structure to create a foundation for a common working langauge. We will have group work, discussions, reflections, real life cases and more.
Programme Overview
Morning Session
- Cultural awareness and cultural self-understanding
- Cultural models, e.g. the "Double Iceberg" & the "4R Model"
- Key cultural differences between Chinese & Danish culture and society
Afternoon Session
- Understanding the differences and preferred use of "yes" and "no"
- How to voice your opinion and/or disagreement?
- How to know if we are aligned?
- How to ask for/give feedback?
- Remote communication and meetings: Differences between DK and CN direct and indirect communication; agreements and decision-making processes; body language
- Case studies
Registration Fee: 3000 DKK (excl. VAT)
DCBF Members in Denmark can register for the training course by sending an e-mail to Communications and Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
DCBF Members in China can register by clicking HERE.
Back
Image
Understanding & Navigating the Chinese Digital Landscape
Date: December 02, 2022
Event: Signature Event
Venue: AWA Denmark A/S, Copenhagen
Click here to register (DCBF-members only)
Why Participate?
Foreign companies are more than ever required to understand the political circumstances affecting the online marketplace in China in order to leverage the various Chinese platforms and grasp the opportunities they hold when it comes to getting in touch with Chinese consumers. Join this DCBF Signature Event to gain insights on how to navigate the increasingly regulated Chinese digital landscape and learn from case stories of successful brands on the Chinese online marketplace.
About the event
The Chinese digital landscape has developed independently from the rest of the world during the past 10 years. With its own social media-, livestreaming- and e-commerce platforms, as well as a myriad of apps and other digital tools, the Chinese online marketplace has always been a hard nut to crack. The almost complete closure of the Chinese borders has made a successful entry even harder. Furthermore, the internet and the Chinese tech giants have been under political pressure from the party and the Chinese authorities, and therefore foreign companies are required to pay attention to the political circumstances affecting the online marketplace. Nonetheless, the online ecosystem in China holds big opportunities for Danish companies.
At this DCBF Signature Event, Casper Wichmann from ThinkChina University of Copenhagen’s China-focused think tank, will talk about the possibilities the Chinese digital landscape holds regarding the Chinese consumer journey, and what to be aware of when navigating the Chinese digital market. Afterwards Niels Christian Flintholm from the China focused branding and marketing agency Leaf Digital will share his insights on how Scandinavian brands can leverage the unique Chinese online ecosystem to make successful inroads in the market. The presentation will mainly be based on Leaf Digital´s own successful cases from the Chinese market.
