Kelsen Group A/S

The story of Kjeldsens® Butter Cookies begins in 1933. The use of quality butter gives Kjeldsens® Butter Cookies their unique appearance, aroma and taste, and the special technique of baking each type of cookie individually ensures that they are always superbly crisp. Safeguarding quality is one of our top priorities, and only through strict quality control are our customers able to experience the unique golden, crunchy, full of butter aroma that Kjeldsens® offers. Kjeldsens® Butter Cookies are produced in and imported from Denmark, an enduring promise that guarantees the quality and flavours of our product.

Kjeldsens® Butter Cookies entered the China market in the early 1980s, and, along with the rapid development of the country, quickly flourished from a few retail locations to today’s extensive network covering over 45 cities. In addition to bringing the flavours of traditional Danish butter cookies to the Chinese, Kjeldsens® has also created a wealth of positive values, joining hands with the Chinese community to achieve extraordinary results. As an internationally renowned brand, Kjeldsens® Butter Cookies have become a household name in China, and a valuable and influential product within the retail market. Being an ideal gift for any festive occasion, Kjeldsens® Butter Cookies not only introduced the Western idea of celebratory gift giving to China, it also blends seamlessly into the Chinese values of filial piety, respect and love.

丹麦蓝罐®曲奇始于1933年，至今一直沿用优质黄油烘制。每款曲奇均有独特之配方、烘焙方法、形状及香味，令丹麦蓝罐®曲奇甘香松脆。坚守质量是我们的核心价值，严谨的质量监控，能让顾客品尝到金黄、松脆及充满鲜牛油香的曲奇。我们有三大坚持，「丹麦设厂，丹麦制造，丹麦进口」，只为造出纯正美味及符合质量监控指针的食品。

上世纪80年代初，丹麦蓝罐®曲奇正式踏足中国，与中国发展同步而上，由初时只有数个销售点，发展至今天超过45个城市的销售网，为人民带来美味而传统的丹麦曲奇，也一同创造不少正面价值。丹麦蓝罐®曲奇作为一个国际知名品牌，在中国已家传户晓，是不可或缺的名字，是营销界的重点产品。丹麦蓝罐®曲奇，更成为节日时馈赠亲友的上佳礼物之一，引进了外国节庆礼仪，与中国「孝敬互爱」的概念不谋而合。