Trayton Group was founded in 1995 in Shanghai, by its present CEO, the Danish born Simon Lichtenberg.Their focus and core competence is on design, manufacturing and distribution of upholstered furniture. Their global headquarter is in Shanghai, China. They employ 2,000 people, own and operate close to 100,000 m2 of manufacturing facilities in Zhejiang and Shanghai, China. Trayton Group has stores and offices in 10 cities in China and has sales and marketing offices in the US. Their annual revenue is well above $100 million.