In 2020, there were around 926.8 million social media users in China. It is estimated that this year this number will go up to over 1 billion (Statista, 2022). When dealing with the country with most social media users in the world, it is important for brand owners to have a good grasp of the complexity of social media landscape in China and know how to detect and tackle any instances of IP infringement and brand abuse.
This webinar will cover the following topics:
The current social media landscape in China
Major challenges for brand owners when it comes to infringement detection and takedowns
Real experiences of online brand protection issues
Tips on good practices and proactive measures
Please contact info@dcbf.dk if you have any questions.
