On 23 September, the EU SME Centre is organising a new webinar on market entry with the Belgian-Chinese Chamber of Commerce (BCECC) to provide guidance to small and medium-sized businesses interested in exporting to and expanding their operations in the Chinese market.
About the Webinar
The event will cover major regulatory requirements to enter the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also advise SMEs on how to conduct commercial background checks and negotiate strong contracts.
Date: September 23, 2026
Time: 11:00 to 12:00 CEST
Location: Virtual
The event is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.
