About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
