About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the fourth event of the series, they will focus on China’s Gen Z, the generation born in the mid-1990s and early 2000s.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
