Billede
EVENTS
UPCOMING EVENTS
Hiring, retaining, firing: HR best practices in China
Date: October 14, 2026
Event: Supported Webinar
Time: 10:00–11:30 CEST
Understanding how to recruit the right people, manage a team and terminate contracts is as crucial in China as it is anywhere else. This knowledge is key not only because of the peculiarities of China’s human resources and labour regulations, but also, in the case of European SMEs with operations in China, because of the distance between headquarters and the local team.
On 14 October, the EU SME Centre and European Union Chamber of Commerce in China are organising a workshop in Beijing and online to share information on HR best practices with experts.
Date: 14 October, 2026
Time: 10:00–11:30 CEST
Location: Beijing & Online
Register here
This information session is open, free of charge, to all European SMEs and other stakeholders of the EU SME Centre, including business support organisations and trade promotion organisations, as well as public institutions from EU Member States and countries participating in the Single Market Programme
"Staying in Dialogue with China", 5th ed: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time:
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CET / 16:00-16:45 CST
Location: Online
Register here
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
Hiring, retaining, firing: HR best practices in China
Date: October 14, 2026
Event: Supported Webinar
Time: 10:00–11:30 CEST
Understanding how to recruit the right people, manage a team and terminate contracts is as crucial in China as it is anywhere else. This knowledge is key not only because of the peculiarities of China’s human resources and labour regulations, but also, in the case of European SMEs with operations in China, because of the distance between headquarters and the local team.
On 14 October, the EU SME Centre and European Union Chamber of Commerce in China are organising a workshop in Beijing and online to share information on HR best practices with experts.
Date: 14 October, 2026
Time: 10:00–11:30 CEST
Location: Beijing & Online
Register here
This information session is open, free of charge, to all European SMEs and other stakeholders of the EU SME Centre, including business support organisations and trade promotion organisations, as well as public institutions from EU Member States and countries participating in the Single Market Programme
Back
"Staying in Dialogue with China", 5th ed: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time:
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CET / 16:00-16:45 CST
Location: Online
Register here
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
PAST EVENTS
RESULTS (166)
China Forum: Doing Business in China Amid the Pandemic
Date: november 11, 2021
Time: 10:00-11:00 Denmark / 17:00-18:00 China
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
Billede
How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: november 09, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
Billede
Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: november 02, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
Billede
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: oktober 28, 2021
Time: 10.00 am - 11.00 am
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Billede
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: oktober 26, 2021
Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Billede
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: september 28, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Billede
Signature Event - Fast Track China
Date: september 09, 2021
Time: 03.00 PM - 04.30 PM
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Billede
Supporting your China Business Initiatives in a Virtual Environment
Date: september 07, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Billede
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: august 31, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
Back
Billede
China Forum: Doing Business in China Amid the Pandemic
Date: november 11, 2021
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
Back
Billede
How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: november 09, 2021
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
Back
Billede
Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: november 02, 2021
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
Back
Billede
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: oktober 28, 2021
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Back
Billede
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: oktober 26, 2021
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Back
Billede
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: september 28, 2021
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Back
Billede
Signature Event - Fast Track China
Date: september 09, 2021
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Back
Billede
Supporting your China Business Initiatives in a Virtual Environment
Date: september 07, 2021
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Back
Billede
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: august 31, 2021
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
