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EVENTS
UPCOMING EVENTS
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
European business in China: Position Paper 2026/2027
Date: November 25, 2026
Event: Partner Event
Time: 10:00-11:00 CEST
The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
Date: 25 November, 2026
Time: 10:00-11:00 CEST
Location: Online
Register here
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
European business in China: Position Paper 2026/2027
Date: November 25, 2026
Event: Partner Event
Time: 10:00-11:00 CEST
The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
Date: 25 November, 2026
Time: 10:00-11:00 CEST
Location: Online
Register here
PAST EVENTS
RESULTS (172)
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: oktober 28, 2021
Time: 10.00 am - 11.00 am
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Billede
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: oktober 26, 2021
Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Billede
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: september 28, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Billede
Signature Event - Fast Track China
Date: september 09, 2021
Time: 03.00 PM - 04.30 PM
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Billede
Supporting your China Business Initiatives in a Virtual Environment
Date: september 07, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Billede
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: august 31, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
Billede
Omni-channel Marketing Automation, Empowers Enterprises to Increase Conversion in China
Date: august 24, 2021
Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation so as to establish a set of effective data assets, which brings new opportunities for digital transformation and innovation.
Billede
Signature Event - China's Five-Year Plan
Date: juni 10, 2021
Time: 9:00
Event: Signature Event
Earlier this year China unveiled the new Five-Year Plan for 2021-2025 outlining key targets and focus areas for the coming years. To give an overview of the plan and where the growth will be in China in the coming years, we have invited a range of distinguished speakers who will unpack the plan and give their perspective on where China is heading and where the opportunities lie.
The speakers at this event will include H.E. Mr. Feng Tie, Ambassador to the People's Republic of China to the Kingdom of Denmark, Tom Behrens-Sørensen, Chairman of DCBF and Founder and Chairman of the Behrens-Sorensen Advisory P/S, Wang Lei, Deputy Dean at the School of Government at Beijing Normal University, Allan von Mehren, Chief Analyst at Danske Bank, Hans Henrik Pontoppidan, Secretary General at Danish Chinese Business Forum and Søren Falck, Head of Delegations at the Confederation of Danish Industry.
The speakers will also provide insights to how Danish companies see the business outlook in China and how to access the Chinese market.
Billede
Online Chinese Consumer Trends in Food and Beverages
Date: juni 08, 2021
Time: 09:00
Event: Webinar
China’s online market is dynamic, particularly after Covid-19. Products in food & beverage are those that consumers purchase the most online. By observation over years, Smart Path have noticed a movement in segments within the category, indicating online consumers’ behaviour or preference have changed. Understanding such movements are helpful for companies and organizations to understand China’s online market as well as online consumers’ behaviour – insights that may have business potential and can be valuable for further growth in China. Kevin Dai, Smart Path will present the audience to a cross categories comparison and experiences from the market, and a helicopter view on the positioning of each category and development in online trends.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Billede
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: oktober 28, 2021
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Back
Billede
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: oktober 26, 2021
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Back
Billede
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: september 28, 2021
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Back
Billede
Signature Event - Fast Track China
Date: september 09, 2021
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Back
Billede
Supporting your China Business Initiatives in a Virtual Environment
Date: september 07, 2021
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Back
Billede
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: august 31, 2021
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
Back
Billede
Omni-channel Marketing Automation, Empowers Enterprises to Increase Conversion in China
Date: august 24, 2021
Event: Webinar
Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation so as to establish a set of effective data assets, which brings new opportunities for digital transformation and innovation.
Back
Billede
Signature Event - China's Five-Year Plan
Date: juni 10, 2021
Event: Signature Event
Earlier this year China unveiled the new Five-Year Plan for 2021-2025 outlining key targets and focus areas for the coming years. To give an overview of the plan and where the growth will be in China in the coming years, we have invited a range of distinguished speakers who will unpack the plan and give their perspective on where China is heading and where the opportunities lie.
The speakers at this event will include H.E. Mr. Feng Tie, Ambassador to the People's Republic of China to the Kingdom of Denmark, Tom Behrens-Sørensen, Chairman of DCBF and Founder and Chairman of the Behrens-Sorensen Advisory P/S, Wang Lei, Deputy Dean at the School of Government at Beijing Normal University, Allan von Mehren, Chief Analyst at Danske Bank, Hans Henrik Pontoppidan, Secretary General at Danish Chinese Business Forum and Søren Falck, Head of Delegations at the Confederation of Danish Industry.
The speakers will also provide insights to how Danish companies see the business outlook in China and how to access the Chinese market.
Back
Billede
Online Chinese Consumer Trends in Food and Beverages
Date: juni 08, 2021
Event: Webinar
China’s online market is dynamic, particularly after Covid-19. Products in food & beverage are those that consumers purchase the most online. By observation over years, Smart Path have noticed a movement in segments within the category, indicating online consumers’ behaviour or preference have changed. Understanding such movements are helpful for companies and organizations to understand China’s online market as well as online consumers’ behaviour – insights that may have business potential and can be valuable for further growth in China. Kevin Dai, Smart Path will present the audience to a cross categories comparison and experiences from the market, and a helicopter view on the positioning of each category and development in online trends.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
