About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
