About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
