Webinar: Common Pitfalls to avoid in your daily Operations in China

Event: Webinar
Date: 22/09/2020

Much hazzle can be avoided in China if it is understood how to manage the day to day business and if the internal control procedures are clear. Ann Sophie de Meester, Corporate Services Director at R&P China Lawyers, will focus on some of the most common mistakes made by foreign entities and managers in China, and how to keep an eye on your company’s compliance in the daily operation.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 15:00-16:00 China


Get Ready for CIIE!

Event: Partner Event with Tradeshift, Somegu and Confederation of Danish Industry
Date: 23/09/2020
Venue: Tradeshift, Landemærket 10, 1119 Cph K / Online

Maximize your product and brand exposure to the right buyers

Join this event and learn how to improve your product and brand exposure to Chinese consumers and businesses. The Danish Pavilion at CIIE in early November will attract wholesalers and retailers from all over China. We will discuss how exposing your brand, your products or your web shop in WeChat is a powerful way to communicate with businesses and consumers.

Chinese consumers on average spend more time than almost any other consumer group on researching foreign FMCG before making purchasing decisions. Compelling product presentation, storytelling and the ability to track & trace the origins and authenticity of a product is a key ingredient in building trust and loyalty. 

Tradeshift and Somegu have teamed up for CIIE in order to:

  • Demonstrate a WeChat mini program leveraging Tradeshift’s marketplace technology and powerful food safety Track & Trace capabilities
  • Welcome Danish companies to upload their products to a joint F&B marketplace, which will be promoted to invited wholesalers attending CIIE
  • In parallel expose the products in a WeChat mini program with added ability to scan serialized QR-codes for track & trace and food safety purposes

The Danish pavilion at CIIE is organized by the Confederation of Danish Industry and the Danish Consulate General in Shanghai with Food Nation as branding partner and with Danish Food & Agriculture Council as co-organizer.

Tradeshift is a Danish founded global network and platform for supply chain digitization and B2B trade finance. Somegu is the leading developer of online B2B and B2C solutions for the Chinese market. 

Time: 10.00-12.00 (incl. networking)


Webinar: Boosting your sales during covid-19: Cross-border e-commerce directly to Chinese consumers

Event: Webinar
Date: 29/09/2020

Klaus Anker Petersen, executive chairman and co-founder of Brand House, will talk about the opportunity of cross-border e-commerce today and how to capture it tomorrow. As the Chinese consumers cannot travel overseas during Covid-19, shopping streets all over the world are experiencing their missed spending. One of the most efficient ways for global brands to re-address the Chinese consumer is through cross-border e-commerce.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 15:00-16:00 China


Webinar: Shopping Lines and other Financial Offers from EKF to Chinese Buyers when Purchasing from Danish Companies and their Subsidiaries

Event: Webinar
Date: 22/10/2020

Marek Lyngbye Zandberg, Chief Underwriter at EKF, the Danish Export Credit Agency, will present the Shopping Line initiative and other financials offer from EKF. Shopping Lines (credit cards) are offered by EKF to Chinese shipyards and other attractive customers of Danish technology. EKF is very active in China supporting Danish export to the country.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 15:00-16:00 China


Webinar: Making Coaching a Strong Element of Leading Your Chinese Team

Event: Webinar
Date: 27/10/2020

It’s well proven that implementing coaching as a part of your leadership skills is very effectful. Annette Dahl, Managing Director of C3 Consulting and Jan Vælds, Executive Coach and CEO of The Leadership and Coaching Group, will introduce you to some simple techniques and discuss how you can use coaching in a global perspective with colleagues from all over the world including Denmark and China where the leadership and coaching traditions are very different.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Webinar: How to Succeed with Chinese Social Media and the Right Content

Event: Webinar
Date: 05/11/2020

Yangze Wang, Head of Creative Media at Verizon Media, will discuss how to build your brand in China through KOLs and social media. Learn which content and formats to use to increase engagement and create conversation among your audience to leverage your business. The webinar presents case stories from both a local and global marketing orchestration approach but also looks at future trends and how these can impact brand building in China.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Webinars: B2B: Digital Marketing in China

Event: Webinar
Date: 10/11/2020

Niels Christian Flintholm, Partner at LEAF Digital will discuss the online Chinese ecosystem and elaborate on how you can use WeChat to boost your B2B sales in China. Digital marketing holds a great potential for companies wanting to position themselves on the Chinese market. During the webinar concrete cases of Danish and international companies that LEAF collaborates with will be presented.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Webinar: Stop chasing Ghosts, IP Challenges and how to identify the Source Infringers

Event: Webinar
Date: 17/11/2020

Infringement of trademarks, designs and patents is clearly a challenge that never seems to end. Hanna Severin, Senior Consultant at PSU will discuss how we avoid the most obvious problems and how we create value by identifying source infringers that not only cause financial -and goodwill losses but even worse, create safety and health risks for our customers. The webinar will be case study based with clear sharing of best practices.

Following the presentation there will be an open discussion and any related questions are most welcome.

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Webinar: Renewable Energy Update for China 2020

Event: Webinar
Date: 01/12/2020

More information will follow. 

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Webinar: B2B Virtual Exhibition Platform

Event: Webinar
Date: 08/12/2020

More information will follow. 

Time: 9:00-10:00 Denmark / 16:00-17:00 China


Past events