EVENTS

UPCOMING EVENTS

Dialogue on China-Denmark relations: Opportunities and challenges

Date: November 11, 2026

Event: Conference

Time: 09:00-13:30

renewable-energy

Exclusive conference - by invitation only


The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations. ​

Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark. ​

The dialogue gathers business leaders and researchers for discussions on two main areas:​

  • Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation. ​
  • Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy. ​

Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.​

The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.


Date: November 11, 2026 
Time: 09:00-13:30 
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum  


NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.

Understanding China

Date: November 18, 2026

Event: Supported Webinar

Time: 09:00-19:00 CEST

renewable-energy

On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.

Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.


Date: 18 November, 2026 
Time:  09:00–19:00 CEST
Location: Brussels & Online


Register here

Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation

Date: November 23, 2026

Event: Conference

Time: 10:00–16:00 (CST)

renewable-energy

On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.

The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.

Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.

Speakers

Speakers include representatives from:

  • The Consulate General of Denmark in Shanghai
  • Danish-Chinese Business Forum
  • Maersk China
  • Danish Industry (DI)
  • Danish Chamber of Commerce in China
  • Innovation Centre Denmark Shanghai
  • University of Southern Denmark (SDU)

Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026


Register here

European business in China: Position Paper 2026/2027

Date: November 25, 2026

Event: Partner Event

Time: 10:00-11:00 CEST

renewable-energy

The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
 
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
 
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
 
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
 
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
 

Date: 25 November, 2026 
Time: 10:00-11:00 CEST
Location: Online


Register here

left arrow Back

Dialogue on China-Denmark relations: Opportunities and challenges

Date: November 11, 2026

Event: Conference

Time: 09:00-13:30

renewable-energy

Exclusive conference - by invitation only


The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations. ​

Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark. ​

The dialogue gathers business leaders and researchers for discussions on two main areas:​

  • Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation. ​
  • Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy. ​

Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.​

The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.


Date: November 11, 2026 
Time: 09:00-13:30 
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum  


NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.

left arrow Back

Understanding China

Date: November 18, 2026

Event: Supported Webinar

Time: 09:00-19:00 CEST

renewable-energy

On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.

Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.


Date: 18 November, 2026 
Time:  09:00–19:00 CEST
Location: Brussels & Online


Register here

left arrow Back

Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation

Date: November 23, 2026

Event: Conference

Time: 10:00–16:00 (CST)

renewable-energy

On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.

The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.

Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.

Speakers

Speakers include representatives from:

  • The Consulate General of Denmark in Shanghai
  • Danish-Chinese Business Forum
  • Maersk China
  • Danish Industry (DI)
  • Danish Chamber of Commerce in China
  • Innovation Centre Denmark Shanghai
  • University of Southern Denmark (SDU)

Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026


Register here

left arrow Back

European business in China: Position Paper 2026/2027

Date: November 25, 2026

Event: Partner Event

Time: 10:00-11:00 CEST

renewable-energy

The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
 
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
 
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
 
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
 
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
 

Date: 25 November, 2026 
Time: 10:00-11:00 CEST
Location: Online


Register here

PAST EVENTS

RESULTS (171)

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focus group 16. september

Geopolitics - the value of integrating local prespectives in the HQ strategic decision-making process

Date: September 16, 2026

Time: 9:00-11:00 CEST

Event: Focus Group Meeting


Geopolitics - the value of integrating local perspectives

Exclusive conference - by invitation only


The discussion will explore how China-based teams can contribute beyond strategy implementation by providing valuable insights into China’s geopolitical, regulatory and business environment, and how these perspectives can be effectively integrated into HQ’s strategic decision-making.

The programme includes a presentation by Klara Christensen, Director of Public Affairs, Danfoss A/S, followed by Catharina Sørensen, Director of Government and Public Affairs, The LEGO Group, who will supplement the discussion with her own experiences and reflections.

The aim is to facilitate a candid exchange on what works in practice:

How to unlock the strategic value of local expertise, strengthen dialogue between headquarters and China, and build organizational structures that allow companies to respond effectively to an increasingly complex geopolitical and regulatory environment. 

NB: The Focus Group Meeting is 'by invitation only', aimed at Danish companies that have production facilities or other types of subsidiaries in China. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.

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Navigating DK's Business Environment 2026

Navigating Denmark’s Business Environment in 2026

Date: June 17, 2026

Time: 14:00-17:00 CEST

Event: Conference


Rebalancing Your Denmark Strategy

Exclusive conference - by invitation only


Companies operating between China and Denmark are navigating an increasingly complex business environment shaped by shifting political priorities, regulatory developments, and changing market conditions.

Together with the Chinese Chamber of Commerce in Denmark, Danish-Chinese Business Forum will host a meeting exploring how the recent Danish election and broader EU developments may impact Chinese companies and other international businesses operating in the region. 

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dcbf fg, data security 16062026

Chinese AI, Software, and Automation

Date: June 16, 2026

Time: 15:00-17:00 CEST

Event: Focus Group Meeting


Speaker: Roman Jurowetzki, Associate Professor, Aalborg University and Chief Scientist, CAISA (National Center for AI in Society)

Location: Novo Nordisk A/S, Novo Allé 1, 2880 Bagsværd, Denmark

For almost three decades, Danish companies have run production in China through subsidiaries that have been and are relying on updates and direction from their headquarters in Denmark with respect to technology and software updates. But now, Chinese players in AI, software and automation are increasingly recognized as being among the global leaders. Locally in China, Chinese competitors of the Danish subsidiaries are free to leverage these cutting-edge technologies, and they used them to set up automated 'dark factories' and integrate large language models like DeepSeeks and Qwen into their tech stack.

At the meeting, we discuss China's evolving AI ecosystem, the consequences of China's growing industrial AI adoptin and explore potential consequences for Danish subsidiaries in China. 

Topics include:

  • Are Chinese IT solutions (including AI) actually getting better than US/European ones?
  • Tech/digital/data sphere: "China for China", "China for world", "China for global", "Global for China"
  • How much Chinese hardware and software should we use in our Chinese business compared to global (usually American) solution?
  • What are the risks compared to dependency on the US?
  • High strategic level for insourcing vs global sourcing in tech, and also how to implement security software in Chinese regulatory environment?

The programme includes a presentation by Roman Jurowetzki followed by a panel discussion with Bent Dalager, Partner, KPMG.

The meeting will cover China’s evolving AI ecosystem and the growing role of industrial AI adoption. Examining how Chinese companies are increasingly driven by a management focus on speed and trial-and-error approaches, including the use of “vibe coding” principles and methods to support AI integration. Roman will also discuss how these developments may contribute to productivity gains and enhanced competitiveness.

The discussion seeks to explore the practical realities surrounding the strategic choices Danish and international subsidiaries make regarding whether to adopt the Chinese tech stack in their operations, as well as the key considerations shaping these decisions.

NB: The Focus Group Meeting is 'by invitation only'. If you would like to participate but have not received an invitation, please reach out to Deputy Secretary General Martin Bech at mb@dcbf.dk. 

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eu sme centre, consumer trends, 11.06.2026

Consumer Trends: China's Gen Z

Date: June 11, 2026

Time: 10:00-11:15 CET | 16:00-17:15 CST

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the fourth event of the series, they will focus on China’s Gen Z, the generation born in the mid-1990s and early 2000s.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

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eu sme centre, china's business environment, 09.06.2026

China’s Business Environment: Trends, Challenges, and Practical Guidance

Date: June 09, 2026

Time: 10:00-11:30 a.m. DK | 4:00-5:30 p.m. CN

Event: Supported Webinar


The EU SME Centre, in partnership with the International Association of Science Parks and Areas of Innovation (IASP) and Sociedade Portuguesa de Inovação (SPI), is organising a webinar on the recent developments in China’s business environment. During this session, Sara Berloto, Head of Research at the Italy-China Council Foundation (ICCF), will provide guidance to European Businesses considering an expansion to the Chinese market on the latest trends and challenges that they need to know.

The webinar will be conducted in English. It is open, free of charge, to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.


Agenda:

  • 10:00–10:15

Opening remarks, by Elisa Frias-Bulhosa, Sociedade Portuguesa de Inovação (SPI)

Introductions of EU SME Centre, by Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)

Introduction of IASP, by Alicia Shelley, Director of Partnerships & Operations, International Association of Science Parks (IASP)

  • 10:15–11:15

Presentation: "China’s Business Environment: Trends, Challenges, and Practical Guidance", by Sara Berloto, Head of Research Department at the Italy Council Foundation (ICCF),

followed by a Q&A session

  • 11:15–11:30

Key takeaways and closing remarks

Click here to Sign Up

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eu sme centre, consumer trends, 03.06.2026

Consumer Trends: China’s Millennials

Date: June 03, 2026

Time: 10:00-11:15 CET | 16:00-17:15 CST

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the third event of the series, they will focus on China's Millennieals, or 80后, the generation born in the 1980s and early 1990s

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help MNCs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

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CMG, sector dialogues, 2nd session

China’s Strategic Minerals Sector today – building towards an integrated exploration, production, supply, storage and sales system

Date: May 28, 2026

Time: Beijing Time - 15:00-15:45
Copenhagen Time 09:00-09:45

Event: Supported Webinar


About the Webinar 

The second session in China Macro Groups 'Sector Dialogues' webinar series, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will be in conversation with esteemed guest Mr. David Bo, Independent Director of Zijin Mining, Asia Potash, and Lingbao Gold.

As global competition intensifies over critical minerals, the race to secure stable and diversified supply is rapidly reshaping the industry—redefining investment strategies, supply chain configurations, and international partnerships.

Against this backdrop, China is advancing a more integrated approach to strategic resource governance. A key policy signal from the 2024 Third Plenary Session of the 20th CPC Central Committee’s Decision on Further Deepening Reform and Advancing Chinese Modernization calls to”完善战略性矿产资源探产供储销统筹和衔接体系” (Improve the overall planning and coordination system for the exploration, production, supply storage and sales of strategic mineral resources), underscoring the importance of coordinating the full value chain—from exploration and production to supply, storage, and end-use.

In this webinar, Mr. David Bo will share insights from both policy and industry perspectives, exploring:

  • How the global race for critical minerals is reshaping the sector
  • China’s approach to building an integrated “探产供储销” system
  • The implications for supply chain security and industrial resilience
  • What this means for international business, investors, and policymakers

Mr. David Bo has over 30 years of experience in mining and oil & gas, beginning his career at PetroChina before joining the Ivanhoe group in 1996, where he held various managerial roles, including General Manager of Business Development at Ivanhoe Capital Corporation. Over the past 20 years, he has served on the boards of multiple international companies and advised firms on mergers & acquisitions, financing, corporate development, and joint ventures.

(Members of DCBF can register for free) - Sign up here


About the Webinar Series

DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.

Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.

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webinar, digital marketing for industrial goods in china

Digital Marketing for Industrial Goods in China

Date: May 21, 2026

Time: 9:30-10:30 a.m. DK | 3:30-4:30 p.m. CN

Event: Supported Webinar


The Flanders-China Chamber of Commerce invites you to a webinar on Digital Marketing for Industrial Goods in China, featuring DCBF Member Jonathan Kullman, Founder & CEO of NBH, who will provide a practical overvies of ho industrial companies can build an effective digital presence in China and traslate it into concrete business opportunities.


About the Webinar:

For European industrial companies, China remains a critical growth market. However, succeeding in China today requires more than a strong product or global brand presence. China’s digital ecosystem operates fundamentally different from Western markets. Buyers rely on local platforms to discover, evaluate, and shortlist suppliers. Search behavior, content expectations, and brand credibility are all highly localized and more demanding.

Many European industrial companies with strong offerings and local operations in China are still not optimally positioned digitally to support lead generation and commercial growth.

This session will provide a practical overview of how industrial companies can build an effective digital presence in China and translate this into concrete business opportunities.

Topics that will be covered:

  • How Chinese B2B buyers search for and evaluate suppliers.

  • Key digital platforms in China (e.g. Baidu, WeChat, industry platforms).

  • Common mistakes European companies make when entering the Chinese digital landscape.

  • How to align branding, content, and channels to support lead generation.

  • Practical examples of what works in industrial B2B marketing in China.

Click here to register

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eu sme centre, consumer trends, 29.04.2026

Consumer Trends: China's Gen X

Date: April 29, 2026

Time: 10:00-11:30 CET | 16:00-17:30 CST

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, they will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

Back
Image
focus group 16. september

Geopolitics - the value of integrating local prespectives in the HQ strategic decision-making process

Date: September 16, 2026

Event: Focus Group Meeting


Geopolitics - the value of integrating local perspectives

Exclusive conference - by invitation only


The discussion will explore how China-based teams can contribute beyond strategy implementation by providing valuable insights into China’s geopolitical, regulatory and business environment, and how these perspectives can be effectively integrated into HQ’s strategic decision-making.

The programme includes a presentation by Klara Christensen, Director of Public Affairs, Danfoss A/S, followed by Catharina Sørensen, Director of Government and Public Affairs, The LEGO Group, who will supplement the discussion with her own experiences and reflections.

The aim is to facilitate a candid exchange on what works in practice:

How to unlock the strategic value of local expertise, strengthen dialogue between headquarters and China, and build organizational structures that allow companies to respond effectively to an increasingly complex geopolitical and regulatory environment. 

NB: The Focus Group Meeting is 'by invitation only', aimed at Danish companies that have production facilities or other types of subsidiaries in China. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.

Back
Image
Navigating DK's Business Environment 2026

Navigating Denmark’s Business Environment in 2026

Date: June 17, 2026

Event: Conference


Rebalancing Your Denmark Strategy

Exclusive conference - by invitation only


Companies operating between China and Denmark are navigating an increasingly complex business environment shaped by shifting political priorities, regulatory developments, and changing market conditions.

Together with the Chinese Chamber of Commerce in Denmark, Danish-Chinese Business Forum will host a meeting exploring how the recent Danish election and broader EU developments may impact Chinese companies and other international businesses operating in the region. 

Back
Image
dcbf fg, data security 16062026

Chinese AI, Software, and Automation

Date: June 16, 2026

Event: Focus Group Meeting


Speaker: Roman Jurowetzki, Associate Professor, Aalborg University and Chief Scientist, CAISA (National Center for AI in Society)

Location: Novo Nordisk A/S, Novo Allé 1, 2880 Bagsværd, Denmark

For almost three decades, Danish companies have run production in China through subsidiaries that have been and are relying on updates and direction from their headquarters in Denmark with respect to technology and software updates. But now, Chinese players in AI, software and automation are increasingly recognized as being among the global leaders. Locally in China, Chinese competitors of the Danish subsidiaries are free to leverage these cutting-edge technologies, and they used them to set up automated 'dark factories' and integrate large language models like DeepSeeks and Qwen into their tech stack.

At the meeting, we discuss China's evolving AI ecosystem, the consequences of China's growing industrial AI adoptin and explore potential consequences for Danish subsidiaries in China. 

Topics include:

  • Are Chinese IT solutions (including AI) actually getting better than US/European ones?
  • Tech/digital/data sphere: "China for China", "China for world", "China for global", "Global for China"
  • How much Chinese hardware and software should we use in our Chinese business compared to global (usually American) solution?
  • What are the risks compared to dependency on the US?
  • High strategic level for insourcing vs global sourcing in tech, and also how to implement security software in Chinese regulatory environment?

The programme includes a presentation by Roman Jurowetzki followed by a panel discussion with Bent Dalager, Partner, KPMG.

The meeting will cover China’s evolving AI ecosystem and the growing role of industrial AI adoption. Examining how Chinese companies are increasingly driven by a management focus on speed and trial-and-error approaches, including the use of “vibe coding” principles and methods to support AI integration. Roman will also discuss how these developments may contribute to productivity gains and enhanced competitiveness.

The discussion seeks to explore the practical realities surrounding the strategic choices Danish and international subsidiaries make regarding whether to adopt the Chinese tech stack in their operations, as well as the key considerations shaping these decisions.

NB: The Focus Group Meeting is 'by invitation only'. If you would like to participate but have not received an invitation, please reach out to Deputy Secretary General Martin Bech at mb@dcbf.dk. 

Back
Image
eu sme centre, consumer trends, 11.06.2026

Consumer Trends: China's Gen Z

Date: June 11, 2026

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the fourth event of the series, they will focus on China’s Gen Z, the generation born in the mid-1990s and early 2000s.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

Back
Image
eu sme centre, china's business environment, 09.06.2026

China’s Business Environment: Trends, Challenges, and Practical Guidance

Date: June 09, 2026

Event: Supported Webinar


The EU SME Centre, in partnership with the International Association of Science Parks and Areas of Innovation (IASP) and Sociedade Portuguesa de Inovação (SPI), is organising a webinar on the recent developments in China’s business environment. During this session, Sara Berloto, Head of Research at the Italy-China Council Foundation (ICCF), will provide guidance to European Businesses considering an expansion to the Chinese market on the latest trends and challenges that they need to know.

The webinar will be conducted in English. It is open, free of charge, to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.


Agenda:

  • 10:00–10:15

Opening remarks, by Elisa Frias-Bulhosa, Sociedade Portuguesa de Inovação (SPI)

Introductions of EU SME Centre, by Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)

Introduction of IASP, by Alicia Shelley, Director of Partnerships & Operations, International Association of Science Parks (IASP)

  • 10:15–11:15

Presentation: "China’s Business Environment: Trends, Challenges, and Practical Guidance", by Sara Berloto, Head of Research Department at the Italy Council Foundation (ICCF),

followed by a Q&A session

  • 11:15–11:30

Key takeaways and closing remarks

Click here to Sign Up

Back
Image
eu sme centre, consumer trends, 03.06.2026

Consumer Trends: China’s Millennials

Date: June 03, 2026

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the third event of the series, they will focus on China's Millennieals, or 80后, the generation born in the 1980s and early 1990s

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help MNCs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

Back
Image
CMG, sector dialogues, 2nd session

China’s Strategic Minerals Sector today – building towards an integrated exploration, production, supply, storage and sales system

Date: May 28, 2026

Event: Supported Webinar


About the Webinar 

The second session in China Macro Groups 'Sector Dialogues' webinar series, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will be in conversation with esteemed guest Mr. David Bo, Independent Director of Zijin Mining, Asia Potash, and Lingbao Gold.

As global competition intensifies over critical minerals, the race to secure stable and diversified supply is rapidly reshaping the industry—redefining investment strategies, supply chain configurations, and international partnerships.

Against this backdrop, China is advancing a more integrated approach to strategic resource governance. A key policy signal from the 2024 Third Plenary Session of the 20th CPC Central Committee’s Decision on Further Deepening Reform and Advancing Chinese Modernization calls to”完善战略性矿产资源探产供储销统筹和衔接体系” (Improve the overall planning and coordination system for the exploration, production, supply storage and sales of strategic mineral resources), underscoring the importance of coordinating the full value chain—from exploration and production to supply, storage, and end-use.

In this webinar, Mr. David Bo will share insights from both policy and industry perspectives, exploring:

  • How the global race for critical minerals is reshaping the sector
  • China’s approach to building an integrated “探产供储销” system
  • The implications for supply chain security and industrial resilience
  • What this means for international business, investors, and policymakers

Mr. David Bo has over 30 years of experience in mining and oil & gas, beginning his career at PetroChina before joining the Ivanhoe group in 1996, where he held various managerial roles, including General Manager of Business Development at Ivanhoe Capital Corporation. Over the past 20 years, he has served on the boards of multiple international companies and advised firms on mergers & acquisitions, financing, corporate development, and joint ventures.

(Members of DCBF can register for free) - Sign up here


About the Webinar Series

DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.

Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.

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webinar, digital marketing for industrial goods in china

Digital Marketing for Industrial Goods in China

Date: May 21, 2026

Event: Supported Webinar


The Flanders-China Chamber of Commerce invites you to a webinar on Digital Marketing for Industrial Goods in China, featuring DCBF Member Jonathan Kullman, Founder & CEO of NBH, who will provide a practical overvies of ho industrial companies can build an effective digital presence in China and traslate it into concrete business opportunities.


About the Webinar:

For European industrial companies, China remains a critical growth market. However, succeeding in China today requires more than a strong product or global brand presence. China’s digital ecosystem operates fundamentally different from Western markets. Buyers rely on local platforms to discover, evaluate, and shortlist suppliers. Search behavior, content expectations, and brand credibility are all highly localized and more demanding.

Many European industrial companies with strong offerings and local operations in China are still not optimally positioned digitally to support lead generation and commercial growth.

This session will provide a practical overview of how industrial companies can build an effective digital presence in China and translate this into concrete business opportunities.

Topics that will be covered:

  • How Chinese B2B buyers search for and evaluate suppliers.

  • Key digital platforms in China (e.g. Baidu, WeChat, industry platforms).

  • Common mistakes European companies make when entering the Chinese digital landscape.

  • How to align branding, content, and channels to support lead generation.

  • Practical examples of what works in industrial B2B marketing in China.

Click here to register

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eu sme centre, consumer trends, 29.04.2026

Consumer Trends: China's Gen X

Date: April 29, 2026

Event: Supported Webinar


About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, they will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.