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EVENTS
UPCOMING EVENTS
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
European business in China: Position Paper 2026/2027
Date: November 25, 2026
Event: Partner Event
Time: 10:00-11:00 CEST
The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
Date: 25 November, 2026
Time: 10:00-11:00 CEST
Location: Online
Register here
Back
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
European business in China: Position Paper 2026/2027
Date: November 25, 2026
Event: Partner Event
Time: 10:00-11:00 CEST
The Flanders-China Chamber of Commerce (FCCC) and the EU–China Business Association (EUCBA) have the pleasure of inviting to the webinar "European Business in China: Position Paper 2026/2027".
The European Business in China Position Paper 2026/2027, published by the European Union Chamber of Commerce in China, highlights the main challenges facing European companies operating in China and presents recommendations to the Chinese Government aimed at improving the country's business environment.
As China enters its 15th Five-Year Plan period (2026–2030), the country is focusing on achieving sustainable, high-quality economic growth and strengthening its position in the global economy.
At the same time, China's role is evolving for many multinational companies. Its appeal increasingly lies not only in the size of its market, but also in its world-leading supply chains and industrial clusters. As Chinese operations become more integrated into global production, companies are shifting from ‘in China for China’ to ‘in China for the world’.
Join the webinar to hear about the key challenges faced both by businesses and China’s economy more broadly, and the Chamber’s recommendations on the steps that could be taken to overcome them.
Date: 25 November, 2026
Time: 10:00-11:00 CEST
Location: Online
Register here
PAST EVENTS
RESULTS (171)
Annual General Meeting 2026
Date: April 22, 2026
Time: 11:15 - 15:30 CEST
Event: Annual General Meeting
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
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E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Time: 10:00-11:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
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Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
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Consumer Trends: China's Active Retirees
Date: March 19, 2026
Time: 9:00-10:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
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China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Time: Beijing Time - 16:00-16:45
Copenhagen Time 09:00-09:45
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
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Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Time: Beijing Time - 16:00
Copenhagen Time - 9:00
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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DCBF Trade Policy Meeting
Date: February 25, 2026
Time: 14:00-16:00
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
Back
Image
E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
Back
Image
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Back
Image
Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
DCBF Trade Policy Meeting
Date: February 25, 2026
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
