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Company Description
Hummel is a global sports apparel company with a strong presence in both performance and lifestyle segments, blending athletic functionality with contemporary fashion under the concept of “Sport Fashion.” Founded in 1923, Hummel brings over a century of experience in designing and producing sportswear across a broad range of disciplines.
The brand is especially recognized in football and handball, where its iconic bumblebee logo is widely associated. Hummel sponsors several high-profile teams and organizations, including the Danish National Football Team, multiple clubs in the German Bundesliga and Danish Superliga, as well as the International and European Handball Federations. The brand also supports numerous national handball teams, such as the former women’s world champions, Norway.
Hummel maintains both commercial operations and manufacturing activities in China, which accounted for 20% of the company’s global production in 2022.
Hummel operates as part of the Thornico Group, a diversified international conglomerate.
