The Flanders-China Chamber of Commerce invites you to a webinar on Digital Marketing for Industrial Goods in China, featuring DCBF Member Jonathan Kullman, Founder & CEO of NBH, who will provide a practical overvies of ho industrial companies can build an effective digital presence in China and traslate it into concrete business opportunities.
About the Webinar:
For European industrial companies, China remains a critical growth market. However, succeeding in China today requires more than a strong product or global brand presence. China’s digital ecosystem operates fundamentally different from Western markets. Buyers rely on local platforms to discover, evaluate, and shortlist suppliers. Search behavior, content expectations, and brand credibility are all highly localized and more demanding.
Many European industrial companies with strong offerings and local operations in China are still not optimally positioned digitally to support lead generation and commercial growth.
This session will provide a practical overview of how industrial companies can build an effective digital presence in China and translate this into concrete business opportunities.
Topics that will be covered:
How Chinese B2B buyers search for and evaluate suppliers.
Key digital platforms in China (e.g. Baidu, WeChat, industry platforms).
Common mistakes European companies make when entering the Chinese digital landscape.
How to align branding, content, and channels to support lead generation.
Practical examples of what works in industrial B2B marketing in China.
