Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
