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Company Description
Pandora, founded and headquartered in Copenhagen, Denmark, started as a small jeweller’s shop in Copenhagen and has now evolved into the world’s largest jewelry brand by volume. With a global workforce of 33,000, the company designs, manufactures, and markets jewelry at accessible price points. Most of its pieces are crafted in Thailand, primarily using recycled silver and gold, aligning with Pandora’s sustainability goals.
The brand reaches customers in over 100 countries through 6,700 points of sale, including more than 2,600 concept stores. This extensive network, along with its focus on affordability and quality, has positioned Pandora as a leader in the global jewelry market.
