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EVENTS
UPCOMING EVENTS
China’s Business Environment: Trends, Challenges, and Practical Guidance
Date: June 09, 2026
Event: Supported Webinar
Time: 10:00-11:30 a.m. DK | 4:00-5:30 p.m. CN
The EU SME Centre, in partnership with the International Association of Science Parks and Areas of Innovation (IASP) and Sociedade Portuguesa de Inovação (SPI), is organising a webinar on the recent developments in China’s business environment. During this session, Sara Berloto, Head of Research at the Italy-China Council Foundation (ICCF), will provide guidance to European Businesses considering an expansion to the Chinese market on the latest trends and challenges that they need to know.
The webinar will be conducted in English. It is open, free of charge, to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.
Agenda:
- 10:00–10:15
Opening remarks, by Elisa Frias-Bulhosa, Sociedade Portuguesa de Inovação (SPI)
Introductions of EU SME Centre, by Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)
Introduction of IASP, by Alicia Shelley, Director of Partnerships & Operations, International Association of Science Parks (IASP)
- 10:15–11:15
Presentation: "China’s Business Environment: Trends, Challenges, and Practical Guidance", by Sara Berloto, Head of Research Department at the Italy Council Foundation (ICCF),
followed by a Q&A session
- 11:15–11:30
Key takeaways and closing remarks
Consumer Trends: China's Gen Z
Date: June 11, 2026
Event: Supported Webinar
Time: 10:00-11:15 CET | 16:00-17:15 CST
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the fourth event of the series, they will focus on China’s Gen Z, the generation born in the mid-1990s and early 2000s.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Chinese AI, Software, and Automation
Date: June 16, 2026
Event: Focus Group Meeting
Time: 15:00-17:00 CEST
Speaker: Roman Jurowetzki, Associate Professor, Aalborg University and Chief Scientist, CAISA (National Center for AI in Society)
Location: Novo Nordisk A/S, Novo Allé 1, 2880 Bagsværd, Denmark
For almost three decades, Danish companies have run production in China through subsidiaries that have been and are relying on updates and direction from their headquarters in Denmark with respect to technology and software updates. But now, Chinese players in AI, software and automation are increasingly recognized as being among the global leaders. Locally in China, Chinese competitors of the Danish subsidiaries are free to leverage these cutting-edge technologies, and they used them to set up automated 'dark factories' and integrate large language models like DeepSeeks and Qwen into their tech stack.
At the meeting, we discuss China's evolving AI ecosystem, the consequences of China's growing industrial AI adoptin and explore potential consequences for Danish subsidiaries in China.
Topics include:
- Are Chinese IT solutions (including AI) actually getting better than US/European ones?
- Tech/digital/data sphere: "China for China", "China for world", "China for global", "Global for China"
- How much Chinese hardware and software should we use in our Chinese business compared to global (usually American) solution?
- What are the risks compared to dependency on the US?
- High strategic level for insourcing vs global sourcing in tech, and also how to implement security software in Chinese regulatory environment?
The programme includes a presentation by Roman Jurowetzki followed by a panel discussion with Bent Dalager, Partner, KPMG.
The meeting will cover China’s evolving AI ecosystem and the growing role of industrial AI adoption. Examining how Chinese companies are increasingly driven by a management focus on speed and trial-and-error approaches, including the use of “vibe coding” principles and methods to support AI integration. Roman will also discuss how these developments may contribute to productivity gains and enhanced competitiveness.
The discussion seeks to explore the practical realities surrounding the strategic choices Danish and international subsidiaries make regarding whether to adopt the Chinese tech stack in their operations, as well as the key considerations shaping these decisions.
NB: The Focus Group Meeting is 'by invitation only'. If you would like to participate but have not received an invitation, please reach out to Deputy Secretary General Martin Bech at mb@dcbf.dk.
Navigating Denmark’s Business Environment in 2026
Date: June 17, 2026
Event: Conference
Time: 14:00-17:00 CEST
Rebalancing Your Denmark Strategy
Exclusive conference - by invitation only
Companies operating between China and Denmark are navigating an increasingly complex business environment shaped by shifting political priorities, regulatory developments, and changing market conditions.
Together with the Chinese Chamber of Commerce in Denmark, Danish-Chinese Business Forum will host a meeting exploring how the recent Danish election and broader EU developments may impact Chinese companies and other international businesses operating in the region.
Back
China’s Business Environment: Trends, Challenges, and Practical Guidance
Date: June 09, 2026
Event: Supported Webinar
Time: 10:00-11:30 a.m. DK | 4:00-5:30 p.m. CN
The EU SME Centre, in partnership with the International Association of Science Parks and Areas of Innovation (IASP) and Sociedade Portuguesa de Inovação (SPI), is organising a webinar on the recent developments in China’s business environment. During this session, Sara Berloto, Head of Research at the Italy-China Council Foundation (ICCF), will provide guidance to European Businesses considering an expansion to the Chinese market on the latest trends and challenges that they need to know.
The webinar will be conducted in English. It is open, free of charge, to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.
Agenda:
- 10:00–10:15
Opening remarks, by Elisa Frias-Bulhosa, Sociedade Portuguesa de Inovação (SPI)
Introductions of EU SME Centre, by Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)
Introduction of IASP, by Alicia Shelley, Director of Partnerships & Operations, International Association of Science Parks (IASP)
- 10:15–11:15
Presentation: "China’s Business Environment: Trends, Challenges, and Practical Guidance", by Sara Berloto, Head of Research Department at the Italy Council Foundation (ICCF),
followed by a Q&A session
- 11:15–11:30
Key takeaways and closing remarks
Back
Consumer Trends: China's Gen Z
Date: June 11, 2026
Event: Supported Webinar
Time: 10:00-11:15 CET | 16:00-17:15 CST
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the fourth event of the series, they will focus on China’s Gen Z, the generation born in the mid-1990s and early 2000s.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Chinese AI, Software, and Automation
Date: June 16, 2026
Event: Focus Group Meeting
Time: 15:00-17:00 CEST
Speaker: Roman Jurowetzki, Associate Professor, Aalborg University and Chief Scientist, CAISA (National Center for AI in Society)
Location: Novo Nordisk A/S, Novo Allé 1, 2880 Bagsværd, Denmark
For almost three decades, Danish companies have run production in China through subsidiaries that have been and are relying on updates and direction from their headquarters in Denmark with respect to technology and software updates. But now, Chinese players in AI, software and automation are increasingly recognized as being among the global leaders. Locally in China, Chinese competitors of the Danish subsidiaries are free to leverage these cutting-edge technologies, and they used them to set up automated 'dark factories' and integrate large language models like DeepSeeks and Qwen into their tech stack.
At the meeting, we discuss China's evolving AI ecosystem, the consequences of China's growing industrial AI adoptin and explore potential consequences for Danish subsidiaries in China.
Topics include:
- Are Chinese IT solutions (including AI) actually getting better than US/European ones?
- Tech/digital/data sphere: "China for China", "China for world", "China for global", "Global for China"
- How much Chinese hardware and software should we use in our Chinese business compared to global (usually American) solution?
- What are the risks compared to dependency on the US?
- High strategic level for insourcing vs global sourcing in tech, and also how to implement security software in Chinese regulatory environment?
The programme includes a presentation by Roman Jurowetzki followed by a panel discussion with Bent Dalager, Partner, KPMG.
The meeting will cover China’s evolving AI ecosystem and the growing role of industrial AI adoption. Examining how Chinese companies are increasingly driven by a management focus on speed and trial-and-error approaches, including the use of “vibe coding” principles and methods to support AI integration. Roman will also discuss how these developments may contribute to productivity gains and enhanced competitiveness.
The discussion seeks to explore the practical realities surrounding the strategic choices Danish and international subsidiaries make regarding whether to adopt the Chinese tech stack in their operations, as well as the key considerations shaping these decisions.
NB: The Focus Group Meeting is 'by invitation only'. If you would like to participate but have not received an invitation, please reach out to Deputy Secretary General Martin Bech at mb@dcbf.dk.
Back
Navigating Denmark’s Business Environment in 2026
Date: June 17, 2026
Event: Conference
Time: 14:00-17:00 CEST
Rebalancing Your Denmark Strategy
Exclusive conference - by invitation only
Companies operating between China and Denmark are navigating an increasingly complex business environment shaped by shifting political priorities, regulatory developments, and changing market conditions.
Together with the Chinese Chamber of Commerce in Denmark, Danish-Chinese Business Forum will host a meeting exploring how the recent Danish election and broader EU developments may impact Chinese companies and other international businesses operating in the region.
PAST EVENTS
RESULTS (157)
China Forum: Doing Business in China Amid the Pandemic
Date: November 11, 2021
Time: 10:00-11:00 Denmark / 17:00-18:00 China
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
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How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: November 09, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
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Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: November 02, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
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China Railway Express China - Denmark: Opportunities for Danish Companies
Date: October 28, 2021
Time: 10.00 am - 11.00 am
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
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Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: October 26, 2021
Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
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2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
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Signature Event - Fast Track China
Date: September 09, 2021
Time: 03.00 PM - 04.30 PM
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
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Supporting your China Business Initiatives in a Virtual Environment
Date: September 07, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Image
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: August 31, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
Back
Image
China Forum: Doing Business in China Amid the Pandemic
Date: November 11, 2021
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
Back
Image
How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: November 09, 2021
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
Back
Image
Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: November 02, 2021
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
Back
Image
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: October 28, 2021
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Back
Image
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: October 26, 2021
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Back
Image
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Back
Image
Signature Event - Fast Track China
Date: September 09, 2021
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Back
Image
Supporting your China Business Initiatives in a Virtual Environment
Date: September 07, 2021
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Back
Image
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: August 31, 2021
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
