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EVENTS
UPCOMING EVENTS
The organic food market in China
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00-10:10 CEST
China's growing focus on food quality, safety and sustainability is driving increased interest in organic products. For European companies looking to enter the Chinese market, this raises important questions about certification requirements and the regulatory framework governing organic food products.
To help address these questions, the EU SME Centre and the Italian Chamber of Commerce in China are hosting a seminar on 30 October, both in Beijing and online.
The session will provide an overview of key market trends, market access conditions and China's organic certification procedures. Participants will gain practical insights into the regulatory landscape and key considerations for businesses assessing opportunities for their products in the Chinese market.
Whether you are already active in China or simply exploring the market, the seminar offers an opportunity to better understand the requirements and considerations relevant to organic food products.
Date: 30 October, 2026
Time: 09:00-10:10 CEST
Location: Beijing & Online
Register here
Staying in dialogue with China: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00–09:45 CEST
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CEST / 16:00-16:45 CST
Location: Online
Register here
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
The organic food market in China
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00-10:10 CEST
China's growing focus on food quality, safety and sustainability is driving increased interest in organic products. For European companies looking to enter the Chinese market, this raises important questions about certification requirements and the regulatory framework governing organic food products.
To help address these questions, the EU SME Centre and the Italian Chamber of Commerce in China are hosting a seminar on 30 October, both in Beijing and online.
The session will provide an overview of key market trends, market access conditions and China's organic certification procedures. Participants will gain practical insights into the regulatory landscape and key considerations for businesses assessing opportunities for their products in the Chinese market.
Whether you are already active in China or simply exploring the market, the seminar offers an opportunity to better understand the requirements and considerations relevant to organic food products.
Date: 30 October, 2026
Time: 09:00-10:10 CEST
Location: Beijing & Online
Register here
Back
Staying in dialogue with China: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00–09:45 CEST
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CEST / 16:00-16:45 CST
Location: Online
Register here
Back
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Back
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
PAST EVENTS
RESULTS (168)
Understand New F&B Regulation Change in China for Danish Companies
Date: December 01, 2021
Time: 09:00 – 10:00 (DK) / 16:00 - 17:00 (CN)
Event: Webinar
Are you aware of the regulative changes scheduled to take place from 1st January 2022 affecting the import of F&B products in China?
We invite you to join us online for an informative session on December 1st, where experts from the Trade Council's Food Team will share more information on the changes coming and how it will affect your Danish company exporting to China.
Expert Speakers are:
- Katja Goodhew, Minister Counsellor and Teamleader of Food, Agriculture and Fisheries at Embassy of the Kingdom of Denmark in China
- Amanda Xiang, Senior Trade Officer, Embassy of the Kingdom of Denmark in China
- Ran Wei, Trade Officer, Embassy of the Kingdom of Denmark in China
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China’s Personal Information Protection Law (PIPL)
Date: November 24, 2021
Time: 09:00-10:00 (Denmark) / 16:00-17:00 (China)
Event: Webinar
In late August 2021, The Standing Committee of the National People’s Congress passed the Personal Information Protection Law, which is among the strictest data laws in the world. Companies, Chinese as well as foreign, are obligated to obtain prior consent to collect data, as well as to minimize collection of data.
At this webinar, Mr. Quentin Bottasso and Mr. Kent Woo from Zhong Lun Law Firm, Guangzhou, will introduce the law and cover what companies need to be aware of. Dr. Wen Xiang from ThinkChina/Faculty of Law at UCPH, will focus on the pharmaceutical industry by elaborating how the PIPL affects the use of genetic information. The webinar is hosted by Danish-Chinese Business Forum, Danish Chamber of Commerce Hong Kong and the Royal Danish Consulate General in Guangzhou.
See full invitation here.
Sign up here.
For more information about the law, read the following document written by speaker Mr. Kent Woo: Highlights of the Personal Information Protection Law in China
This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.
Image
China Forum: Doing Business in China Amid the Pandemic
Date: November 11, 2021
Time: 10:00-11:00 Denmark / 17:00-18:00 China
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
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How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: November 09, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
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Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: November 02, 2021
Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
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China Railway Express China - Denmark: Opportunities for Danish Companies
Date: October 28, 2021
Time: 10.00 am - 11.00 am
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
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Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: October 26, 2021
Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
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2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
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Signature Event - Fast Track China
Date: September 09, 2021
Time: 03.00 PM - 04.30 PM
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Back
Image
Understand New F&B Regulation Change in China for Danish Companies
Date: December 01, 2021
Event: Webinar
Are you aware of the regulative changes scheduled to take place from 1st January 2022 affecting the import of F&B products in China?
We invite you to join us online for an informative session on December 1st, where experts from the Trade Council's Food Team will share more information on the changes coming and how it will affect your Danish company exporting to China.
Expert Speakers are:
- Katja Goodhew, Minister Counsellor and Teamleader of Food, Agriculture and Fisheries at Embassy of the Kingdom of Denmark in China
- Amanda Xiang, Senior Trade Officer, Embassy of the Kingdom of Denmark in China
- Ran Wei, Trade Officer, Embassy of the Kingdom of Denmark in China
Back
Image
China’s Personal Information Protection Law (PIPL)
Date: November 24, 2021
Event: Webinar
In late August 2021, The Standing Committee of the National People’s Congress passed the Personal Information Protection Law, which is among the strictest data laws in the world. Companies, Chinese as well as foreign, are obligated to obtain prior consent to collect data, as well as to minimize collection of data.
At this webinar, Mr. Quentin Bottasso and Mr. Kent Woo from Zhong Lun Law Firm, Guangzhou, will introduce the law and cover what companies need to be aware of. Dr. Wen Xiang from ThinkChina/Faculty of Law at UCPH, will focus on the pharmaceutical industry by elaborating how the PIPL affects the use of genetic information. The webinar is hosted by Danish-Chinese Business Forum, Danish Chamber of Commerce Hong Kong and the Royal Danish Consulate General in Guangzhou.
See full invitation here.
Sign up here.
For more information about the law, read the following document written by speaker Mr. Kent Woo: Highlights of the Personal Information Protection Law in China
This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.
Back
Image
China Forum: Doing Business in China Amid the Pandemic
Date: November 11, 2021
Event: Other
The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.
This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.
This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.
Back
Image
How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization
Date: November 09, 2021
Event: Webinar
Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story.
This webinar is held by:
Bart Burggraaf, Partner at MediaGroup
Back
Image
Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective
Date: November 02, 2021
Event: Webinar
“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.
The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten
Back
Image
China Railway Express China - Denmark: Opportunities for Danish Companies
Date: October 28, 2021
Event: Webinar
In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.
If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.
Back
Image
Empowering Remote Experts for Auditing and Production Inspection with Extended Reality
Date: October 26, 2021
Event: Webinar
This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.
The webinar is held by speakers from NNIT:
Kasper Kronmann Nielsen, Advisory Director
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant
Back
Image
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Back
Image
Signature Event - Fast Track China
Date: September 09, 2021
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
