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EVENTS
UPCOMING EVENTS
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Event: Supported Webinar
Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Event: Supported Webinar
Time: 10:00-11:30 CET | 16:00-17:30 CST
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Time: 11:15 - 15:30 CEST
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
Consumer Trends: China's Gen X
Date: April 29, 2026
Event: Supported Webinar
Time: 10:00-11:30 CET | 16:00-17:30 CST
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Event: Supported Webinar
Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
Back
E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Event: Supported Webinar
Time: 10:00-11:30 CET | 16:00-17:30 CST
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Time: 11:15 - 15:30 CEST
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
Back
Consumer Trends: China's Gen X
Date: April 29, 2026
Event: Supported Webinar
Time: 10:00-11:30 CET | 16:00-17:30 CST
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
PAST EVENTS
RESULTS (150)
IP Protection at Online Trade Fairs
Date: May 06, 2021
Time: 09:00
Event: Webinar
Since the coronavirus pandemic is still hindering mass gatherings, trade fairs around the world, including in China, have moved online. While online trade fairs are an excellent means to promote SMEs’ products, there are also specific IP risks involved. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk, has attended online trade fairs in China, including the Canton Fair and can provide IP tips for attending online fairs. During this webinar, Matias will cover what to pay attention to when attending an online trade fair.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
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Screening and Approval of Foreign Investments - New Strict Rules Proposed by the Danish Government
Date: April 29, 2021
Time: 10:30
Event: Webinar
Nikolaj Juhl Hansen, Partner, Nordic/Baltic law firm Magnusson’s Corporate M&A team will give an introduction to the Danish government’s proposal for new legislation concerning screening and approval of foreign investments, which will apply to any transaction where a foreign entity or person acquires control of 10% of a Danish business, to greenfield investments and “special economic agreements” (e.g. JV and R&D agreements) in a diversified list of sectors including a range of technology businesses, energy, defence, data processing and storage as well as critical infrastructure.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 10:30 - 11:30 Denmark / 16:30 - 17:30 China
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Sino-Danish Government-to Government Cooperation within the Energy and Maritime Sectors
Date: April 27, 2021
Time: 09:00
Event: Webinar
As part of the Comprehensive Strategic Partnership between Denmark and China, a joint work programme has been established which builds upon elements of the development strategies of the two countries and covers various areas and mechanisms of ongoing bilateral cooperation. On climate and energy the cooperation intends to engage in government-to-government cooperation to promote the common climate agenda and the transition to a low carbon pathway. Furthermore, the Embassy together with the Danish Energy Agency and the Danish Maritime Authorities also engages in two strategic sector cooperations within the Energy & Maritime sector.
The strategic sector cooperation within energy has two tracks on clean heating and quality offshore wind both focusing on sharing Danish regulatory and framework experiences in an effort to support a path towards a green transition in China. For example by identifying means on how to replace heavy coal dependent systems with green and clean sources within district heating as well as sharing Danish authorities experiences in implementing offshore wind in a cost-efficient manner. The maritime strategic sector cooperation promotes cooperation with the Chinese authorities on safe and green shipping through e.g. exchange of best practice and cooperation on international regulation within maritime safety, green shipping as well as green shipbuilding. In addition, it aims to improve the framework conditions for Danish shipping companies and promote opportunities for Danish maritime companies in China. Participants will be introduced to the various programme activities and hear how the business community plays a role in and benefits from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
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Danish-Chinese Business Forum Annual General Meeting 2021
Date: April 22, 2021
Time: 09:00-10:30
Event: Annual General Meeting
Time: 09:00-10:30
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AI within Health
Date: April 20, 2021
Time: 09:00
Event: Webinar
AI development is progressing rapidly within health. This is especially evident in China, as they have placed a strategic focus on AI in healthcare. An aging population is driving an urgent need for easy access and high- quality health services – AI is here to support the development. In this Webinar Ran Zhao, Senior Tech Innovation Officer at Innovation Centre Denmark - Shanghai will take you through an analysis of AI segments - such as AI imaging, health management, and disease protection - within healthcare in China. It will more specifically undergo challenges, application scenarios, status and development of each segment.
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Pinduoduo - Agriculture Tech and Sustainability Development
Date: April 15, 2021
Time: 9:00 - 10:00
Event: Webinar
The Chinese e-commerce giant Pinduoduo with 788 million active users and agricultural GMV of RMB 270 billion in 2020, is a key player in the new era of transformation and upgrading of agriculture in China. To fully implement digital agriculture in rural areas, it is necessary to strengthen agricultural technological innovation and create new engines for the modernization of rural areas. Ada Yang, Head of Social Community at Pinduoduo will sharePinduoduo’s agriculture tech innovation development and its impact on sustainability, food safety, e-commerce, and supply chain. Furthermore, Ada will briefly walk through Pinduoduo’s latest development and strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
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IP Protection at Online Trade Fairs
Date: May 06, 2021
Event: Webinar
Since the coronavirus pandemic is still hindering mass gatherings, trade fairs around the world, including in China, have moved online. While online trade fairs are an excellent means to promote SMEs’ products, there are also specific IP risks involved. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk, has attended online trade fairs in China, including the Canton Fair and can provide IP tips for attending online fairs. During this webinar, Matias will cover what to pay attention to when attending an online trade fair.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
Screening and Approval of Foreign Investments - New Strict Rules Proposed by the Danish Government
Date: April 29, 2021
Event: Webinar
Nikolaj Juhl Hansen, Partner, Nordic/Baltic law firm Magnusson’s Corporate M&A team will give an introduction to the Danish government’s proposal for new legislation concerning screening and approval of foreign investments, which will apply to any transaction where a foreign entity or person acquires control of 10% of a Danish business, to greenfield investments and “special economic agreements” (e.g. JV and R&D agreements) in a diversified list of sectors including a range of technology businesses, energy, defence, data processing and storage as well as critical infrastructure.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 10:30 - 11:30 Denmark / 16:30 - 17:30 China
Back
Image
Sino-Danish Government-to Government Cooperation within the Energy and Maritime Sectors
Date: April 27, 2021
Event: Webinar
As part of the Comprehensive Strategic Partnership between Denmark and China, a joint work programme has been established which builds upon elements of the development strategies of the two countries and covers various areas and mechanisms of ongoing bilateral cooperation. On climate and energy the cooperation intends to engage in government-to-government cooperation to promote the common climate agenda and the transition to a low carbon pathway. Furthermore, the Embassy together with the Danish Energy Agency and the Danish Maritime Authorities also engages in two strategic sector cooperations within the Energy & Maritime sector.
The strategic sector cooperation within energy has two tracks on clean heating and quality offshore wind both focusing on sharing Danish regulatory and framework experiences in an effort to support a path towards a green transition in China. For example by identifying means on how to replace heavy coal dependent systems with green and clean sources within district heating as well as sharing Danish authorities experiences in implementing offshore wind in a cost-efficient manner. The maritime strategic sector cooperation promotes cooperation with the Chinese authorities on safe and green shipping through e.g. exchange of best practice and cooperation on international regulation within maritime safety, green shipping as well as green shipbuilding. In addition, it aims to improve the framework conditions for Danish shipping companies and promote opportunities for Danish maritime companies in China. Participants will be introduced to the various programme activities and hear how the business community plays a role in and benefits from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
Back
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Danish-Chinese Business Forum Annual General Meeting 2021
Date: April 22, 2021
Event: Annual General Meeting
Time: 09:00-10:30
Back
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AI within Health
Date: April 20, 2021
Event: Webinar
AI development is progressing rapidly within health. This is especially evident in China, as they have placed a strategic focus on AI in healthcare. An aging population is driving an urgent need for easy access and high- quality health services – AI is here to support the development. In this Webinar Ran Zhao, Senior Tech Innovation Officer at Innovation Centre Denmark - Shanghai will take you through an analysis of AI segments - such as AI imaging, health management, and disease protection - within healthcare in China. It will more specifically undergo challenges, application scenarios, status and development of each segment.
Back
Image
Pinduoduo - Agriculture Tech and Sustainability Development
Date: April 15, 2021
Event: Webinar
The Chinese e-commerce giant Pinduoduo with 788 million active users and agricultural GMV of RMB 270 billion in 2020, is a key player in the new era of transformation and upgrading of agriculture in China. To fully implement digital agriculture in rural areas, it is necessary to strengthen agricultural technological innovation and create new engines for the modernization of rural areas. Ada Yang, Head of Social Community at Pinduoduo will sharePinduoduo’s agriculture tech innovation development and its impact on sustainability, food safety, e-commerce, and supply chain. Furthermore, Ada will briefly walk through Pinduoduo’s latest development and strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
