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EVENTS
UPCOMING EVENTS
Digital Marketing for Industrial Goods in China
Date: May 21, 2026
Event: Supported Webinar
Time: (9:30-10:30 a.m. DK/3:30-4:30 p.m. CN)
|
China’s Strategic Minerals Sector today – building towards an integrated exploration, production, supply, storage and sales system
Date: May 28, 2026
Event: Supported Webinar
Time: Beijing Time - 15:00-15:45 Copenhagen Time 09:00-09:45
About the Webinar
The second session in China Macro Groups 'Sector Dialogues' webinar series, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will be in conversation with esteemed guest Mr. David Bo, Independent Director of Zijin Mining, Asia Potash, and Lingbao Gold.
As global competition intensifies over critical minerals, the race to secure stable and diversified supply is rapidly reshaping the industry—redefining investment strategies, supply chain configurations, and international partnerships.
Against this backdrop, China is advancing a more integrated approach to strategic resource governance. A key policy signal from the 2024 Third Plenary Session of the 20th CPC Central Committee’s Decision on Further Deepening Reform and Advancing Chinese Modernization calls to”完善战略性矿产资源探产供储销统筹和衔接体系” (Improve the overall planning and coordination system for the exploration, production, supply storage and sales of strategic mineral resources), underscoring the importance of coordinating the full value chain—from exploration and production to supply, storage, and end-use.
In this webinar, Mr. David Bo will share insights from both policy and industry perspectives, exploring:
- How the global race for critical minerals is reshaping the sector
- China’s approach to building an integrated “探产供储销” system
- The implications for supply chain security and industrial resilience
- What this means for international business, investors, and policymakers
Mr. David Bo has over 30 years of experience in mining and oil & gas, beginning his career at PetroChina before joining the Ivanhoe group in 1996, where he held various managerial roles, including General Manager of Business Development at Ivanhoe Capital Corporation. Over the past 20 years, he has served on the boards of multiple international companies and advised firms on mergers & acquisitions, financing, corporate development, and joint ventures.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Back
Digital Marketing for Industrial Goods in China
Date: May 21, 2026
Event: Supported Webinar
Time: (9:30-10:30 a.m. DK/3:30-4:30 p.m. CN)
|
Back
China’s Strategic Minerals Sector today – building towards an integrated exploration, production, supply, storage and sales system
Date: May 28, 2026
Event: Supported Webinar
Time: Beijing Time - 15:00-15:45 Copenhagen Time 09:00-09:45
About the Webinar
The second session in China Macro Groups 'Sector Dialogues' webinar series, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will be in conversation with esteemed guest Mr. David Bo, Independent Director of Zijin Mining, Asia Potash, and Lingbao Gold.
As global competition intensifies over critical minerals, the race to secure stable and diversified supply is rapidly reshaping the industry—redefining investment strategies, supply chain configurations, and international partnerships.
Against this backdrop, China is advancing a more integrated approach to strategic resource governance. A key policy signal from the 2024 Third Plenary Session of the 20th CPC Central Committee’s Decision on Further Deepening Reform and Advancing Chinese Modernization calls to”完善战略性矿产资源探产供储销统筹和衔接体系” (Improve the overall planning and coordination system for the exploration, production, supply storage and sales of strategic mineral resources), underscoring the importance of coordinating the full value chain—from exploration and production to supply, storage, and end-use.
In this webinar, Mr. David Bo will share insights from both policy and industry perspectives, exploring:
- How the global race for critical minerals is reshaping the sector
- China’s approach to building an integrated “探产供储销” system
- The implications for supply chain security and industrial resilience
- What this means for international business, investors, and policymakers
Mr. David Bo has over 30 years of experience in mining and oil & gas, beginning his career at PetroChina before joining the Ivanhoe group in 1996, where he held various managerial roles, including General Manager of Business Development at Ivanhoe Capital Corporation. Over the past 20 years, he has served on the boards of multiple international companies and advised firms on mergers & acquisitions, financing, corporate development, and joint ventures.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
PAST EVENTS
RESULTS (154)
Consumer Trends: China's Gen X
Date: April 29, 2026
Time: 10:00-11:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
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Annual General Meeting 2026
Date: April 22, 2026
Time: 11:15 - 15:30 CEST
Event: Annual General Meeting
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
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E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Time: 10:00-11:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Image
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
Image
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Time: 9:00-10:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Time: Beijing Time - 16:00-16:45
Copenhagen Time 09:00-09:45
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Time: Beijing Time - 16:00
Copenhagen Time - 9:00
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Image
Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Consumer Trends: China's Gen X
Date: April 29, 2026
Event: Supported Webinar
About the Webinar
With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.
The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Image
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
Back
Image
E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
Back
Image
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Back
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
