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EVENTS
UPCOMING EVENTS
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Back
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
PAST EVENTS
RESULTS (170)
China Growth Strategy in the "Decoupling" Era
Date: May 18, 2021
Time: 09:00
Event: Webinar
Nordic companies have been grappling with the fallout from ongoing trade tensions and the EU-China agreement on investment. As a result, there is one critical question on the minds of most Nordic CEOs: How do we make sense of China and formalize a proper strategy for the middle kingdom? As an important topic for the strategic and capital agenda of any global firm, Tony Wang, Partner at Nordic Match would like to present a strategic framework for planning your China expansion strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
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Sino-Danish Government-to- Government Cooperation within Food, Agriculture & Fisheries, Environment & Water and Sustainable Urban Development
Date: May 11, 2021
Time: 09:00
Event: Webinar
The area of food, agriculture & fisheries has traditionally been highly regulated and governed by government policies and trade barriers. In order to promote the cooperation in these areas between China and Denmark and overcome the barriers many protocols and agreements have been signed between China and Denmark. To this comes the continuous seeking of common areas where China and Denmark can cooperate in order to create the basis for the introduction of Danish solutions for a more sustainable, safe and efficient food production. To enhance this cooperation the SSC-project on Food and Agriculture was introduced 5 years ago and is now in its second phase. It has two tracks: One on improving food safety and another on resource efficiency and food loss and waste.
Within the policy areas of environment, water and sustainable urban development the goal of the Sino-Danish government cooperation has been to create Chinese interest for the Danish solutions and also to contribute to the green development of the environment in China. The areas are also governed by cooperation agreements between the Danish Ministry of Environment and the Chinese Ministry for Environment (MEE) and Ministry of Water Resources (MWR). The Sector cooperation on environment has focus on water resource management and wastewater management working particularly with the provincial level in Hebei, Fujian, Beijing and Jiangsu. The sector cooperation on Sustainable Urban Development is carried out between Beijing and Copenhagen and focuses on circular construction, climate change adaptation, waste water management, and energy efficiency in existing buildings.
Participants will be introduced to the government cooperation with the two areas, the various programme activities and hear how the business community can play a role and benefit from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
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IP Protection at Online Trade Fairs
Date: May 06, 2021
Time: 09:00
Event: Webinar
Since the coronavirus pandemic is still hindering mass gatherings, trade fairs around the world, including in China, have moved online. While online trade fairs are an excellent means to promote SMEs’ products, there are also specific IP risks involved. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk, has attended online trade fairs in China, including the Canton Fair and can provide IP tips for attending online fairs. During this webinar, Matias will cover what to pay attention to when attending an online trade fair.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
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Screening and Approval of Foreign Investments - New Strict Rules Proposed by the Danish Government
Date: April 29, 2021
Time: 10:30
Event: Webinar
Nikolaj Juhl Hansen, Partner, Nordic/Baltic law firm Magnusson’s Corporate M&A team will give an introduction to the Danish government’s proposal for new legislation concerning screening and approval of foreign investments, which will apply to any transaction where a foreign entity or person acquires control of 10% of a Danish business, to greenfield investments and “special economic agreements” (e.g. JV and R&D agreements) in a diversified list of sectors including a range of technology businesses, energy, defence, data processing and storage as well as critical infrastructure.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 10:30 - 11:30 Denmark / 16:30 - 17:30 China
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Sino-Danish Government-to Government Cooperation within the Energy and Maritime Sectors
Date: April 27, 2021
Time: 09:00
Event: Webinar
As part of the Comprehensive Strategic Partnership between Denmark and China, a joint work programme has been established which builds upon elements of the development strategies of the two countries and covers various areas and mechanisms of ongoing bilateral cooperation. On climate and energy the cooperation intends to engage in government-to-government cooperation to promote the common climate agenda and the transition to a low carbon pathway. Furthermore, the Embassy together with the Danish Energy Agency and the Danish Maritime Authorities also engages in two strategic sector cooperations within the Energy & Maritime sector.
The strategic sector cooperation within energy has two tracks on clean heating and quality offshore wind both focusing on sharing Danish regulatory and framework experiences in an effort to support a path towards a green transition in China. For example by identifying means on how to replace heavy coal dependent systems with green and clean sources within district heating as well as sharing Danish authorities experiences in implementing offshore wind in a cost-efficient manner. The maritime strategic sector cooperation promotes cooperation with the Chinese authorities on safe and green shipping through e.g. exchange of best practice and cooperation on international regulation within maritime safety, green shipping as well as green shipbuilding. In addition, it aims to improve the framework conditions for Danish shipping companies and promote opportunities for Danish maritime companies in China. Participants will be introduced to the various programme activities and hear how the business community plays a role in and benefits from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
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Danish-Chinese Business Forum Annual General Meeting 2021
Date: April 22, 2021
Time: 09:00-10:30
Event: Annual General Meeting
Time: 09:00-10:30
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AI within Health
Date: April 20, 2021
Time: 09:00
Event: Webinar
AI development is progressing rapidly within health. This is especially evident in China, as they have placed a strategic focus on AI in healthcare. An aging population is driving an urgent need for easy access and high- quality health services – AI is here to support the development. In this Webinar Ran Zhao, Senior Tech Innovation Officer at Innovation Centre Denmark - Shanghai will take you through an analysis of AI segments - such as AI imaging, health management, and disease protection - within healthcare in China. It will more specifically undergo challenges, application scenarios, status and development of each segment.
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Pinduoduo - Agriculture Tech and Sustainability Development
Date: April 15, 2021
Time: 9:00 - 10:00
Event: Webinar
The Chinese e-commerce giant Pinduoduo with 788 million active users and agricultural GMV of RMB 270 billion in 2020, is a key player in the new era of transformation and upgrading of agriculture in China. To fully implement digital agriculture in rural areas, it is necessary to strengthen agricultural technological innovation and create new engines for the modernization of rural areas. Ada Yang, Head of Social Community at Pinduoduo will sharePinduoduo’s agriculture tech innovation development and its impact on sustainability, food safety, e-commerce, and supply chain. Furthermore, Ada will briefly walk through Pinduoduo’s latest development and strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
China Growth Strategy in the "Decoupling" Era
Date: May 18, 2021
Event: Webinar
Nordic companies have been grappling with the fallout from ongoing trade tensions and the EU-China agreement on investment. As a result, there is one critical question on the minds of most Nordic CEOs: How do we make sense of China and formalize a proper strategy for the middle kingdom? As an important topic for the strategic and capital agenda of any global firm, Tony Wang, Partner at Nordic Match would like to present a strategic framework for planning your China expansion strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
Sino-Danish Government-to- Government Cooperation within Food, Agriculture & Fisheries, Environment & Water and Sustainable Urban Development
Date: May 11, 2021
Event: Webinar
The area of food, agriculture & fisheries has traditionally been highly regulated and governed by government policies and trade barriers. In order to promote the cooperation in these areas between China and Denmark and overcome the barriers many protocols and agreements have been signed between China and Denmark. To this comes the continuous seeking of common areas where China and Denmark can cooperate in order to create the basis for the introduction of Danish solutions for a more sustainable, safe and efficient food production. To enhance this cooperation the SSC-project on Food and Agriculture was introduced 5 years ago and is now in its second phase. It has two tracks: One on improving food safety and another on resource efficiency and food loss and waste.
Within the policy areas of environment, water and sustainable urban development the goal of the Sino-Danish government cooperation has been to create Chinese interest for the Danish solutions and also to contribute to the green development of the environment in China. The areas are also governed by cooperation agreements between the Danish Ministry of Environment and the Chinese Ministry for Environment (MEE) and Ministry of Water Resources (MWR). The Sector cooperation on environment has focus on water resource management and wastewater management working particularly with the provincial level in Hebei, Fujian, Beijing and Jiangsu. The sector cooperation on Sustainable Urban Development is carried out between Beijing and Copenhagen and focuses on circular construction, climate change adaptation, waste water management, and energy efficiency in existing buildings.
Participants will be introduced to the government cooperation with the two areas, the various programme activities and hear how the business community can play a role and benefit from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
Back
Image
IP Protection at Online Trade Fairs
Date: May 06, 2021
Event: Webinar
Since the coronavirus pandemic is still hindering mass gatherings, trade fairs around the world, including in China, have moved online. While online trade fairs are an excellent means to promote SMEs’ products, there are also specific IP risks involved. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk, has attended online trade fairs in China, including the Canton Fair and can provide IP tips for attending online fairs. During this webinar, Matias will cover what to pay attention to when attending an online trade fair.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
Screening and Approval of Foreign Investments - New Strict Rules Proposed by the Danish Government
Date: April 29, 2021
Event: Webinar
Nikolaj Juhl Hansen, Partner, Nordic/Baltic law firm Magnusson’s Corporate M&A team will give an introduction to the Danish government’s proposal for new legislation concerning screening and approval of foreign investments, which will apply to any transaction where a foreign entity or person acquires control of 10% of a Danish business, to greenfield investments and “special economic agreements” (e.g. JV and R&D agreements) in a diversified list of sectors including a range of technology businesses, energy, defence, data processing and storage as well as critical infrastructure.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 10:30 - 11:30 Denmark / 16:30 - 17:30 China
Back
Image
Sino-Danish Government-to Government Cooperation within the Energy and Maritime Sectors
Date: April 27, 2021
Event: Webinar
As part of the Comprehensive Strategic Partnership between Denmark and China, a joint work programme has been established which builds upon elements of the development strategies of the two countries and covers various areas and mechanisms of ongoing bilateral cooperation. On climate and energy the cooperation intends to engage in government-to-government cooperation to promote the common climate agenda and the transition to a low carbon pathway. Furthermore, the Embassy together with the Danish Energy Agency and the Danish Maritime Authorities also engages in two strategic sector cooperations within the Energy & Maritime sector.
The strategic sector cooperation within energy has two tracks on clean heating and quality offshore wind both focusing on sharing Danish regulatory and framework experiences in an effort to support a path towards a green transition in China. For example by identifying means on how to replace heavy coal dependent systems with green and clean sources within district heating as well as sharing Danish authorities experiences in implementing offshore wind in a cost-efficient manner. The maritime strategic sector cooperation promotes cooperation with the Chinese authorities on safe and green shipping through e.g. exchange of best practice and cooperation on international regulation within maritime safety, green shipping as well as green shipbuilding. In addition, it aims to improve the framework conditions for Danish shipping companies and promote opportunities for Danish maritime companies in China. Participants will be introduced to the various programme activities and hear how the business community plays a role in and benefits from the cooperation.
Time: 9:00 - 11:00 Denmark / 15:00 - 17:00 China
Back
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Danish-Chinese Business Forum Annual General Meeting 2021
Date: April 22, 2021
Event: Annual General Meeting
Time: 09:00-10:30
Back
Image
AI within Health
Date: April 20, 2021
Event: Webinar
AI development is progressing rapidly within health. This is especially evident in China, as they have placed a strategic focus on AI in healthcare. An aging population is driving an urgent need for easy access and high- quality health services – AI is here to support the development. In this Webinar Ran Zhao, Senior Tech Innovation Officer at Innovation Centre Denmark - Shanghai will take you through an analysis of AI segments - such as AI imaging, health management, and disease protection - within healthcare in China. It will more specifically undergo challenges, application scenarios, status and development of each segment.
Back
Image
Pinduoduo - Agriculture Tech and Sustainability Development
Date: April 15, 2021
Event: Webinar
The Chinese e-commerce giant Pinduoduo with 788 million active users and agricultural GMV of RMB 270 billion in 2020, is a key player in the new era of transformation and upgrading of agriculture in China. To fully implement digital agriculture in rural areas, it is necessary to strengthen agricultural technological innovation and create new engines for the modernization of rural areas. Ada Yang, Head of Social Community at Pinduoduo will sharePinduoduo’s agriculture tech innovation development and its impact on sustainability, food safety, e-commerce, and supply chain. Furthermore, Ada will briefly walk through Pinduoduo’s latest development and strategy.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
