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EVENTS
UPCOMING EVENTS
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
Time: 9:00-10:30 CET | 16:00-17:30 CST
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Time: 11:15 - 15:30 CEST
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
Back
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
Time: 9:00-10:30 CET | 16:00-17:30 CST
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Annual General Meeting 2026
Date: April 22, 2026
Event: Annual General Meeting
Time: 11:15 - 15:30 CEST
Venue: AVK Danmark A/S
About the Event
Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.
The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come.
Additional details about the event will be shared as the date approaches.
(Only for Members of DCBF)
PAST EVENTS
RESULTS (142)
Dealing with Risks in China
Date: February 09, 2023
Time: 9:30 - 10:30 CET
Event: Webinar
Soft launch of the report “Sino-Danish Tech Collaboration”
DCBF invites members to this online network meeting, organized by Sense China, where the report Sino-Danish Technology Collaboration will be launched. The report is a result of the China Tech project, a collaboration between Danish-Chinese Business Forum, the Danish Academy of Technical Sciences, Sense China, and the Sino-Danish Center for Education and Research.
Working in China is becoming a riskier affair for Danish companies. They are confronted with challenges across a wide spectrum of issues, from geopolitical tensions to human rights concerns. Public opinion in Denmark is adding to the pressure. Critical media coverage and tough political rhetoric are making commercial decisions more difficult to defend.
This online network meeting, organized by Sense China, examines the topic of risk management in China. Several Danish company representatives will share experiences in a confidential setting, focusing on two themes:
- How to manage operations in a politically sensitive environment?
- How to align business opportunities with different social values?
If you are interested in participating, please do not hesistate to contact us at info@dcbf.dk
Report Launch: Sino-Danish Technology Collaboration
At the online network meeting, a new report will also be launched: Sino-Danish Technology Collaboration.
Throughout the past 10-15 years, many Danish companies and institutions have established relations with China as well as Chinese partners. These relations are today challenged by geopolitical tensions and national priorities in Beijing, Brussels, and Washington. However, technology collaboration with China creates value and is a global necessity in terms of climate change, green transition, and fighting pandemics.
This report introduces the context, potential, forms of collaboration, and ways to manage the risks associated with technology collaboration. It is prepared specifically with small and medium-sized Danish technology companies in mind and aims to help them work more confidently with existing or potential China-based partners.
Sino-Danish Technology Collaboration is a result of the China Tech project, which the Danish Academy of Technical Sciences (ATV) coordinated alongside a working group consisting of the Danish-Chinese Business Forum (DCBF), Sense China (Danish Confederation of Industries), and the Sino-Danish Center for Education and Research. The Laurits Andersen Foundation provided financial support to the China Tech initiative and the report.
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China Business Update 2023
Date: February 08, 2023
Time: 13:30 - 16:30
Event: Signature Event
Venue: Kuppelsalen, Danske Bank
Click here to read more and register (DCBF Members only)
About the Event
DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.
The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.
What can we expect from the coming year?
Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:
-
Economy
-
Security Policy
-
COVID Implications
-
Logistics
-
Strategic Considerations
If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
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How to Approach Your Target Audiences and Expand Brand Awareness in China Today
Date: February 07, 2023
Time: 9:00-10:00 a.m. DK/4:00-5:00 p.m. CN
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only).
Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".
Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.
Guest speaker: Stefano Censi, GM Georg Jensen China.
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Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 3
Date: January 19, 2023
Time: 09:00-10:30 CET
Event: Supported Webinar
PART 3 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the third session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, three experts enlighten you on how to calculate and understand emissions. Learning how to measure or calculate carbon emissions allows you to determine the actual amount that your company is emitting, and to implement the measures to reduce emissions towards carbon neutrality, which in China's target by 2060.
Speakers for the event:
- Dr Jiang Nanqing, Secretary-General, Committee of Green Circular and Inclusive Development of All-China Environment Federation (CGCI-ACEF).
- Timo Roschier, Meteorologist, Vaisala.
- Ma Jingjing, CEO, NORDIQ Group China.
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European Business in China Post-2022 - The View from the Ground
Date: January 12, 2023
Time: 10:30 a.m. - 12:00 p.m. (CET)
Event: Supported Webinar
2022 has been a turbulent year for the EU and China. Both actors have had to deal with multiple shocks, including the war in Ukraine and the resulting energy and food security crises, economic headwinds and inflation, and an unstable geopolitical environment. In the case of China, an increasingly unsustainable zero-COVID policy and a property crisis have added to the complexities in an already politically pivotal year for the Chinese leadership, with the 20th Party Congress taking place in October. The China at the beginning of 2023 – no longer with COVID-zero and with a new leadership – is certainly very different from the China in early 2022. European companies' conversations in China now are not the same as in January 2022. Indeed, from the perspective of European companies in China, the shift in Chinese policymaking – partly as a result of these and other trends towards prioritizing ideology over the economy – has led to China's business environment becoming less predictable, reliable and efficient. Although opportunities for European companies in China remain, they must develop strategies to deal with an ever-growing list of risks stemming from geopolitical developments and emerging legislation both within and outside China.
Attendees will have the opportunity to learn from European business representatives operating on the ground in China what the key drivers behind these trends in China are and their implications for European business.
Programme:
10.00 - 10.30: Registration (offline attendees only)
10.30 - 10.40: Opening remarks by Ms Luisa Santos, Deputy Director General, BusinessEurope
10.40 - 11.00: Presentation of the current business environment in China by Mr Joerg Wuttke, President, European Union Chamber of Commerce in China
11.00 - 11.40: Panel discussion moderated by Mr Davide Cucino, Brussels Representative, European Union Chamber of Commerce in China with industry representatives from the European Chamber:
- Mr Zhonghua Xu – Chair Energy Working Group – TotalEnergies
- Mr Raphael de Garnier – Chair Pharma Working Group – Sanofi
- Ms Susan Gao – Vice-Chair Banking and Securities Working Group – Landesbank
- Ms Renata Pavlov – Member State Representative and member of the Maritime Manufacturing Working Group – Fincantieri
11.40 - 11.55: Discussion and Q&A
11.55 - 12.00: Closing remarks by Mr Jochum Haakma, Chairman, EU-China Business Association
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Covid and China, End of an Era – Start of a New?
Date: January 05, 2023
Time: 09:00-10:00 CET
Event: Supported Webinar
After three years of Dynamic Zero-COVID, the CDC has downgraded the COVID-19 virus and are implementing relaxed anti-COVID-19 measures. As we are currently experiencing an unprecedented wave of COVID-19 throughout China, renown Dr Bernhard Schwartländer shares his insight on the medical and economic implications hereof and what to expect the coming months.
Speaker:
- Dr Bernhard Schwartländer, Global Health Envoy with the German Ministry of Foreign Affairs
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Navigating ESG Reporting
Date: December 15, 2022
Time: 09:00-10:00 CET
Event: Supported Webinar
PART 2 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the second session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, our speakers will introduce what ESG reporting entails. It will look at what impacts the EU regulations on reporting will have on your China operations and it will outline the steps that needs to be taken to prepare for these changes as well as the impact on Chinese/Nordic companies.
Speakers for the event:
- Heidi Berg, Head of Partnership, NISS Campus.
- Helen FU, Founder & Managing Director, Yangtze Institute of Green Finance.
Members of DCBF can register for free - Click here to read more and sign up!
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Compliance as Core for Strategic Business Development
Date: December 13, 2022
Time: 9:00-10:00 CET
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only):
Compliance and transparency are hard to implement and fully control in China, which is why the area frequently hides untapped and substantial business potential.
Through actual cases, experiences, and results, Søren will take us through the benefits of applying enhanced compliance measures and fully integrate them in general business strategies. The presentation will include examples and causes, where standard compliance measures failed to uncover existing risks and which had a significant impact on the business.
The cases presented will be from big and small organizations within various areas, such as finance, sourcing, quality, supply chain, logistics, admin, and HR.
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Chinese-Danish Communication Training
Date: December 06, 2022
Time: Time: 9:00-17:00 CET
Event: Other
Venue: Dynaudio A/S, Svergiesvej 15 - 8660 Skanderborg
During this course you are introduced to simple and smart cultural tools and models to improve your communication with your Danish or Chinese colleagues.
This one-day training course is conducted in English and carried out in Denmark and China following the same structure to create a foundation for a common working langauge. We will have group work, discussions, reflections, real life cases and more.
Programme Overview
Morning Session
- Cultural awareness and cultural self-understanding
- Cultural models, e.g. the "Double Iceberg" & the "4R Model"
- Key cultural differences between Chinese & Danish culture and society
Afternoon Session
- Understanding the differences and preferred use of "yes" and "no"
- How to voice your opinion and/or disagreement?
- How to know if we are aligned?
- How to ask for/give feedback?
- Remote communication and meetings: Differences between DK and CN direct and indirect communication; agreements and decision-making processes; body language
- Case studies
Registration Fee: 3000 DKK (excl. VAT)
DCBF Members in Denmark can register for the training course by sending an e-mail to Communications and Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
DCBF Members in China can register by clicking HERE.
Back
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Dealing with Risks in China
Date: February 09, 2023
Event: Webinar
Soft launch of the report “Sino-Danish Tech Collaboration”
DCBF invites members to this online network meeting, organized by Sense China, where the report Sino-Danish Technology Collaboration will be launched. The report is a result of the China Tech project, a collaboration between Danish-Chinese Business Forum, the Danish Academy of Technical Sciences, Sense China, and the Sino-Danish Center for Education and Research.
Working in China is becoming a riskier affair for Danish companies. They are confronted with challenges across a wide spectrum of issues, from geopolitical tensions to human rights concerns. Public opinion in Denmark is adding to the pressure. Critical media coverage and tough political rhetoric are making commercial decisions more difficult to defend.
This online network meeting, organized by Sense China, examines the topic of risk management in China. Several Danish company representatives will share experiences in a confidential setting, focusing on two themes:
- How to manage operations in a politically sensitive environment?
- How to align business opportunities with different social values?
If you are interested in participating, please do not hesistate to contact us at info@dcbf.dk
Report Launch: Sino-Danish Technology Collaboration
At the online network meeting, a new report will also be launched: Sino-Danish Technology Collaboration.
Throughout the past 10-15 years, many Danish companies and institutions have established relations with China as well as Chinese partners. These relations are today challenged by geopolitical tensions and national priorities in Beijing, Brussels, and Washington. However, technology collaboration with China creates value and is a global necessity in terms of climate change, green transition, and fighting pandemics.
This report introduces the context, potential, forms of collaboration, and ways to manage the risks associated with technology collaboration. It is prepared specifically with small and medium-sized Danish technology companies in mind and aims to help them work more confidently with existing or potential China-based partners.
Sino-Danish Technology Collaboration is a result of the China Tech project, which the Danish Academy of Technical Sciences (ATV) coordinated alongside a working group consisting of the Danish-Chinese Business Forum (DCBF), Sense China (Danish Confederation of Industries), and the Sino-Danish Center for Education and Research. The Laurits Andersen Foundation provided financial support to the China Tech initiative and the report.
Back
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China Business Update 2023
Date: February 08, 2023
Event: Signature Event
Venue: Kuppelsalen, Danske Bank
Click here to read more and register (DCBF Members only)
About the Event
DCBF and Danske Bank invite to this Signature Event which seeks to provide important insights on the changing Chinese business environment and on how to optimize business results.
The COVID pandemic and the Zero-COVID policy has impacted China deeply, both domestically and internationally. Now, China is re-opening borders, and 2023 seems to become a remarkably different year than the previous 3 years.
What can we expect from the coming year?
Join us for this Signature Event, where we will delve into the domestic and international developments in China. We have invited a line-up of excellent speakers to provide their insights on a range of topics:
-
Economy
-
Security Policy
-
COVID Implications
-
Logistics
-
Strategic Considerations
If you have any questions about the event please do not hesitate to contact Communications & Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
Back
Image
How to Approach Your Target Audiences and Expand Brand Awareness in China Today
Date: February 07, 2023
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only).
Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".
Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.
Guest speaker: Stefano Censi, GM Georg Jensen China.
Back
Image
Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 3
Date: January 19, 2023
Event: Supported Webinar
PART 3 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the third session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, three experts enlighten you on how to calculate and understand emissions. Learning how to measure or calculate carbon emissions allows you to determine the actual amount that your company is emitting, and to implement the measures to reduce emissions towards carbon neutrality, which in China's target by 2060.
Speakers for the event:
- Dr Jiang Nanqing, Secretary-General, Committee of Green Circular and Inclusive Development of All-China Environment Federation (CGCI-ACEF).
- Timo Roschier, Meteorologist, Vaisala.
- Ma Jingjing, CEO, NORDIQ Group China.
Back
Image
European Business in China Post-2022 - The View from the Ground
Date: January 12, 2023
Event: Supported Webinar
2022 has been a turbulent year for the EU and China. Both actors have had to deal with multiple shocks, including the war in Ukraine and the resulting energy and food security crises, economic headwinds and inflation, and an unstable geopolitical environment. In the case of China, an increasingly unsustainable zero-COVID policy and a property crisis have added to the complexities in an already politically pivotal year for the Chinese leadership, with the 20th Party Congress taking place in October. The China at the beginning of 2023 – no longer with COVID-zero and with a new leadership – is certainly very different from the China in early 2022. European companies' conversations in China now are not the same as in January 2022. Indeed, from the perspective of European companies in China, the shift in Chinese policymaking – partly as a result of these and other trends towards prioritizing ideology over the economy – has led to China's business environment becoming less predictable, reliable and efficient. Although opportunities for European companies in China remain, they must develop strategies to deal with an ever-growing list of risks stemming from geopolitical developments and emerging legislation both within and outside China.
Attendees will have the opportunity to learn from European business representatives operating on the ground in China what the key drivers behind these trends in China are and their implications for European business.
Programme:
10.00 - 10.30: Registration (offline attendees only)
10.30 - 10.40: Opening remarks by Ms Luisa Santos, Deputy Director General, BusinessEurope
10.40 - 11.00: Presentation of the current business environment in China by Mr Joerg Wuttke, President, European Union Chamber of Commerce in China
11.00 - 11.40: Panel discussion moderated by Mr Davide Cucino, Brussels Representative, European Union Chamber of Commerce in China with industry representatives from the European Chamber:
- Mr Zhonghua Xu – Chair Energy Working Group – TotalEnergies
- Mr Raphael de Garnier – Chair Pharma Working Group – Sanofi
- Ms Susan Gao – Vice-Chair Banking and Securities Working Group – Landesbank
- Ms Renata Pavlov – Member State Representative and member of the Maritime Manufacturing Working Group – Fincantieri
11.40 - 11.55: Discussion and Q&A
11.55 - 12.00: Closing remarks by Mr Jochum Haakma, Chairman, EU-China Business Association
Back
Image
Covid and China, End of an Era – Start of a New?
Date: January 05, 2023
Event: Supported Webinar
After three years of Dynamic Zero-COVID, the CDC has downgraded the COVID-19 virus and are implementing relaxed anti-COVID-19 measures. As we are currently experiencing an unprecedented wave of COVID-19 throughout China, renown Dr Bernhard Schwartländer shares his insight on the medical and economic implications hereof and what to expect the coming months.
Speaker:
- Dr Bernhard Schwartländer, Global Health Envoy with the German Ministry of Foreign Affairs
Back
Image
Navigating ESG Reporting
Date: December 15, 2022
Event: Supported Webinar
PART 2 OF THE "GREENER TOGETHER" WEBINAR SERIES
This webinar is a part of the 'Greener Together: China-Nordic Dialogue on Carbon Neutrality' campaign organised in collaboration with the Norwegian Business Association and FinnCham, and supported by the Danish-Chinese Business Forum in Denmark.
In the second session for the "Greener Together: China-Nordic Dialogue on Carbon Neutrality" webinar series, our speakers will introduce what ESG reporting entails. It will look at what impacts the EU regulations on reporting will have on your China operations and it will outline the steps that needs to be taken to prepare for these changes as well as the impact on Chinese/Nordic companies.
Speakers for the event:
- Heidi Berg, Head of Partnership, NISS Campus.
- Helen FU, Founder & Managing Director, Yangtze Institute of Green Finance.
Members of DCBF can register for free - Click here to read more and sign up!
Back
Image
Compliance as Core for Strategic Business Development
Date: December 13, 2022
Event: Webinar
Click here to register (for DCBF, DCCC and DCCHK members only):
Compliance and transparency are hard to implement and fully control in China, which is why the area frequently hides untapped and substantial business potential.
Through actual cases, experiences, and results, Søren will take us through the benefits of applying enhanced compliance measures and fully integrate them in general business strategies. The presentation will include examples and causes, where standard compliance measures failed to uncover existing risks and which had a significant impact on the business.
The cases presented will be from big and small organizations within various areas, such as finance, sourcing, quality, supply chain, logistics, admin, and HR.
Back
Image
Chinese-Danish Communication Training
Date: December 06, 2022
Event: Other
Venue: Dynaudio A/S, Svergiesvej 15 - 8660 Skanderborg
During this course you are introduced to simple and smart cultural tools and models to improve your communication with your Danish or Chinese colleagues.
This one-day training course is conducted in English and carried out in Denmark and China following the same structure to create a foundation for a common working langauge. We will have group work, discussions, reflections, real life cases and more.
Programme Overview
Morning Session
- Cultural awareness and cultural self-understanding
- Cultural models, e.g. the "Double Iceberg" & the "4R Model"
- Key cultural differences between Chinese & Danish culture and society
Afternoon Session
- Understanding the differences and preferred use of "yes" and "no"
- How to voice your opinion and/or disagreement?
- How to know if we are aligned?
- How to ask for/give feedback?
- Remote communication and meetings: Differences between DK and CN direct and indirect communication; agreements and decision-making processes; body language
- Case studies
Registration Fee: 3000 DKK (excl. VAT)
DCBF Members in Denmark can register for the training course by sending an e-mail to Communications and Project Manager Rasmus Sehested Thormann at rst@dcbf.dk
DCBF Members in China can register by clicking HERE.
