EVENTS

UPCOMING EVENTS

E-Commerce: JD for Cross-Border E-Commerce to China

Date: April 16, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

Annual General Meeting 2026

Date: April 22, 2026

Event: Annual General Meeting

Time: 11:15 - 15:30 CEST

renewable-energy

Venue: AVK Danmark A/S

About the Event

Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.

The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come. 

Additional details about the event will be shared as the date approaches.

(Only for Members of DCBF) 

Consumer Trends: China's Gen X

Date: April 29, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

left arrow Back

E-Commerce: JD for Cross-Border E-Commerce to China

Date: April 16, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.

left arrow Back

Annual General Meeting 2026

Date: April 22, 2026

Event: Annual General Meeting

Time: 11:15 - 15:30 CEST

renewable-energy

Venue: AVK Danmark A/S

About the Event

Danish-Chinese Business Forum is pleased to annouce this year's Annual General Meeting (AGM), which will take place on Wednesday the 22nd of April, 2026. The AGM will be hosted by AVK Group in Galten near Aarhus.

The central theme of this year's AGM is EU-China relations. We have invited several distinguished speakers to provide updates on these topics, which will be announced in the week to come. 

Additional details about the event will be shared as the date approaches.

(Only for Members of DCBF) 

left arrow Back

Consumer Trends: China's Gen X

Date: April 29, 2026

Event: Supported Webinar

Time: 10:00-11:30 CET | 16:00-17:30 CST

renewable-energy

About the Webinar

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

(Members of DCBF can register for free) - Sign up for the event here 

About the Webinar Series

Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.

PAST EVENTS

RESULTS (143)

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webinar, NBH

Digital Marketing in China: How to Reach the Right Audience?

Date: August 29, 2023

Time: (9:00-10:00 a.m. DK/3:00-4:00 p.m. CN)

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation with B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers. 

 

The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and crontrolling howyour company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.

 

If you want to learn more about China's new digital landscape and the opportunities for your company to enhance its visibility, join our webinar where the speakers from NBH will provide an overview of the digital landscape in China and how business opportunities can leverage digital channels to create business opportunities. We will also have a company share their experience and approaches to increasing visibility.

 

During the webinar, we will highlight the following topics:

  • WeChat: How can companies gain thousands of relevant followers from thei own industry?
  • Website: How can you optimize your company's website for speed and visibility to your Chinese target audience?
  • Baidu SEM: How can businesses create business opportunities through China's largest search engine?
  • Industry Articles (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?

 

Please contact info@dcbf.dk if you have any questions.

Image
webinar, shaohe law firm

Counter-Espionage Law: Decoding the Impact on Foreign Business in China

Date: August 22, 2023

Time: (9:00-10:00 a.m. DK/3:00-4:00 p.m. CN)

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

The recent investigation of consulting and advisory firms, appearing to be part of an anti-spy campaign, have unsettled the foreign business community in the country and hit the Western media headlines. The campaign seemingly well-timed with the adoption of the revised Anti-Espionage Law on April 26, 2023 provided fodder for the "de-risking" debate.

In this engaging 1-hour webinar we will provide insights around the new law and suggestions from both macro and micro perspectives on foreign business in China. At the end of the webinar, there will be a live Q&A, that will give you the opportunity to ask more in-depth questions.

Please contact info@dcbf.dk if you have any questions.

Image
webinar, saxo

Saxo's Q3 Quarterly Outlook | AI: The Good, the Bad, and the Bubble

Date: August 15, 2023

Time: (9:00-10:00 a.m. DK/3:00-4:00 p.m. CN)

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

AI has undoubtedly captured the spotlight recently, serving as a significant force shaping markets this year. Amidst the excitement surrounding artificial intelligence and its potential to revolutionize businesses, it's important to acknowledge the potential disruption it may bring to everyday lives. Additionally, the sharp gains witnessed in key AI stocks may have led us into bubble territory, paving the way for a potentially challenging path ahead.

With all this in mind, we invite you to our webinar, where Market Strategist Redmond Wong from Saxo will explore way to navigate the AI theme and discuss investment ideas. Following the presentation, there wil be a live Q&A session, providing you with the market insights you need for Q3 beyond.

Please contact info@dcbf.dk if you have any questions.

Image
European Business in China Business Conference Survey Banner

European Business in China: Business Confidence Survey

Date: June 29, 2023

Time: 15:00 - 16:15 (CEST)

Event: Other


The EU-China Business Association, BusinessEurope and the European Union Chamber of Commerce in China are pleased to invite you to join this hybrid conference of the European Chamber’s annual Business Confidence Survey, where Mr Jens Eskelund, European Chamber President, will share the key findings of this year’s survey outlining European business sentiment in China.

Venue
Online and Adenauer Room, BusinessEurope, Avenue de Cortenbergh 168, 1000 Brussels

Background
Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

European companies have already begun shifting investments overseas and, faced with growing risks and a more volatile operating environment, many have adjusted their investment and operational strategies. There is now an increased focus on making operations more durable — for example, through localisation or diversification of supply chains — as opposed to capturing market share. With China’s economy facing numerous headwinds, this trend appears set to continue at least into the medium-term.

Agenda
14h30-15h00: Registration and networking
15h00-15h05: Welcome and introduction
                         Mrs Luisa Santos, Deputy Director General, BusinessEurope
15h05-15h15: Opening remarks
                         Ms Gwenn Sonck, Executive Director, EU-China Business Association
15h15-15h50: Presentation of the EUCCC Business Confidence Survey
                         Mr Jens Eskelund, Chairman, European Union Chamber of Commerce in China
15h50-16h15: Discussion and Q&A,
                         Moderated by Mrs Luisa Santos, Deputy Director General, BusinessEurope

Members of DCBF can register for free - Click here to read more and sign up!

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Greener together

Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 8

Date: June 21, 2023

Time: 10:00-11:00 CEST, 16:00-17:00 CST

Event: Supported Webinar


PART 8 OF THE "GREENER TOGETHER" WEBINAR SERIES

This webinar is part of the Greener Together: China-Nordic Dialogue on Carbon Neutrality campaign organised by the Danish Chamber of Commerce in China, FinnCham in Beijing, Shanghai and Guangdong, the Norwegian Business Association China, and supported by Danish-Chinese Business Forum. 

This webinar will focus on on the importance of a sustainable profile in attracting future talent and how to implement this in China. speakers from Novozymes and Reset Carbon will share insights on sustainable innovation in China and training of internal teams and development of internal management systems. Novozymes will discuss their sustainable innovation approaches in China, including best practices and successful case studies, while Reset Carbon will provide practical tools for achieving sustainability goals in Chinese operations. 

Speakers:

  • Ellen Wu, General Manager at Reset Carbon
  • Sean Lee, PR Manager at Novozymes

Members of DCBF can register for free - Click here to read more and sign up!

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China Business Dialogue Webinar Series

China-EU Relations – Beijing’s View on Challenges and Opportunities

Date: June 20, 2023

Time: 10:00-10:45 a.m. DK / 4:00-4:45 p.m. CN

Event: Supported Webinar


Speaker: Fu Cong, Ambassador and Head of the Mission of the People’s Republic of China to the European Union, Brussels, Belgium

'Staying in Dialogue with China' is organized and hosted by the Stein am Rhein Symposium (stars) in cooperation with China Macro Group (CMG),  The European Union Chamber of Commerce in China (EUCCC), Swiss Chinese Chamber of Commerce (SCCC), Danish-Chinese Business Forum (DCBF), SwissCham China, Danish Chamber of Commerce Hong Kong (DCCHK), China Europe International Business School (CEIBS and China Netzwerk Baden-Württemberg (CNBW)

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China as an m&a market for danish companies

China as an M&A Market for Danish Companies

Date: June 20, 2023

Time: (9:00-10:00 a.m. DK/3:00-4:00 p.m. CN)

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

China has most recently sailed up to a top position within FDI. But how are Danish MNCs handling M&As in China and what differentiates the Chinese market from other markets? How are the targets localized and what advantages are there versus organic growth? What are the most common pitfalls and difficulties and what attracts a Chinese mid-market company to sell to a Danish corporate? How does the IPO vs M&A trend look like in the Chinese market?

We have invited Klaus Björkgren, Tony Wang and Sean Ni from Nordic Match to elaborate on these questions and to cover partnerships and Joint Ventures in China. With a mission to promote Sino-Nordic trade and investment, they provide advice to several of the Nordic MNCs for inbound M&As to China, and share their deep understanding of the market and local needs, ranging from idea generation to post transaction services.

Please contact info@dcbf.dk if you have any questions.

Image
Value Chain Impacts

How to Assess and Handle Risks of Negative Impact in the Value Chains

Date: June 19, 2023

Time: Time: 9.00 - 10.30 (DK) | 15.00 - 16.30 (CN)

Event: Partner Event


Following the launch event on 26 May 2023, join os at the 2. Event of the New Partnership on Sustainable Value Chains in China. This session covers how to assess and handle risks of negative impact in the value chains, as well as case studies on the topic. 

Agenda:

  • Welcome Remarks, Morten Kruse, Minister Counsellor
  • How to Assess and Handle Risks of Negative Impact in the Value Chains, Sarah Dieckmann, Advisor, Ethical Trade Denmark
  • Case Sharing on Due Dilligence - Assessment and Handling of Risks, Michael Kastrupsen, Founder & CEO, EastWest Instore & EastWest Medico
  • Q&A

The Chinese Value Chain Network is a newly established partnership, that intends to use its shared strengths and abilities to create a platform which will enable Danish companies across industries to obtain greater knowledge on value chain matters on the Chinese market. It is a collaboration between the Trade Council China, Erhvervshus Hovedstaden/Bæredygtige Værdikæder, Danish Export Association, Danish-Chinese Business Forum, Danish Chamber of Commerce in China, Ethical Trade Denmark, and UN Global Compact Network Denmark.  

Whether you are a company already in China or a company yet to make entry to the Chinese market - this event is for you! 

Members of DCBF can register for free - please contact shiche@um.dk to register for this event.

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webinar, dragon tactics

Dragon Tactics: Why Chinese Entrepreneurs Manage Differently and What Can Be Learned from It?

Date: June 13, 2023

Time: (9:00-10:00 a.m. DK/3:00-4:00 p.m. CN)

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

Aldo Spaanjaars, Owner of Dragon Strategies, together with Sandrine Zerbib, President of BAOZUN Brand Management & BAOZUN Europe, has co-authored the intriguing book "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty" (2022), which presents a potent mix of China's four-thousand-year-old history, and management methods that borrow as much from Confucianism as from new technologies. 

In this webinar, they will explore a unique apporach to business by analysing everything from the unexpected philosophies of Chinese leaders on competition, risk, profit, and failure to the role of family, which define the cultural spirit of a wolf pack: its observation skills, its respect of the leader's authority, its embrace of flexibillity, and more. 

Opening remarks by Jesper Halle, Commercial Consul, Danish Consulate General, Shanghai.

Please contact info@dcbf.dk if you have any questions.

Back
Image
webinar, NBH

Digital Marketing in China: How to Reach the Right Audience?

Date: August 29, 2023

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation with B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers. 

 

The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and crontrolling howyour company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.

 

If you want to learn more about China's new digital landscape and the opportunities for your company to enhance its visibility, join our webinar where the speakers from NBH will provide an overview of the digital landscape in China and how business opportunities can leverage digital channels to create business opportunities. We will also have a company share their experience and approaches to increasing visibility.

 

During the webinar, we will highlight the following topics:

  • WeChat: How can companies gain thousands of relevant followers from thei own industry?
  • Website: How can you optimize your company's website for speed and visibility to your Chinese target audience?
  • Baidu SEM: How can businesses create business opportunities through China's largest search engine?
  • Industry Articles (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?

 

Please contact info@dcbf.dk if you have any questions.

Back
Image
webinar, shaohe law firm

Counter-Espionage Law: Decoding the Impact on Foreign Business in China

Date: August 22, 2023

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

The recent investigation of consulting and advisory firms, appearing to be part of an anti-spy campaign, have unsettled the foreign business community in the country and hit the Western media headlines. The campaign seemingly well-timed with the adoption of the revised Anti-Espionage Law on April 26, 2023 provided fodder for the "de-risking" debate.

In this engaging 1-hour webinar we will provide insights around the new law and suggestions from both macro and micro perspectives on foreign business in China. At the end of the webinar, there will be a live Q&A, that will give you the opportunity to ask more in-depth questions.

Please contact info@dcbf.dk if you have any questions.

Back
Image
webinar, saxo

Saxo's Q3 Quarterly Outlook | AI: The Good, the Bad, and the Bubble

Date: August 15, 2023

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

AI has undoubtedly captured the spotlight recently, serving as a significant force shaping markets this year. Amidst the excitement surrounding artificial intelligence and its potential to revolutionize businesses, it's important to acknowledge the potential disruption it may bring to everyday lives. Additionally, the sharp gains witnessed in key AI stocks may have led us into bubble territory, paving the way for a potentially challenging path ahead.

With all this in mind, we invite you to our webinar, where Market Strategist Redmond Wong from Saxo will explore way to navigate the AI theme and discuss investment ideas. Following the presentation, there wil be a live Q&A session, providing you with the market insights you need for Q3 beyond.

Please contact info@dcbf.dk if you have any questions.

Back
Image
European Business in China Business Conference Survey Banner

European Business in China: Business Confidence Survey

Date: June 29, 2023

Event: Other


The EU-China Business Association, BusinessEurope and the European Union Chamber of Commerce in China are pleased to invite you to join this hybrid conference of the European Chamber’s annual Business Confidence Survey, where Mr Jens Eskelund, European Chamber President, will share the key findings of this year’s survey outlining European business sentiment in China.

Venue
Online and Adenauer Room, BusinessEurope, Avenue de Cortenbergh 168, 1000 Brussels

Background
Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

European companies have already begun shifting investments overseas and, faced with growing risks and a more volatile operating environment, many have adjusted their investment and operational strategies. There is now an increased focus on making operations more durable — for example, through localisation or diversification of supply chains — as opposed to capturing market share. With China’s economy facing numerous headwinds, this trend appears set to continue at least into the medium-term.

Agenda
14h30-15h00: Registration and networking
15h00-15h05: Welcome and introduction
                         Mrs Luisa Santos, Deputy Director General, BusinessEurope
15h05-15h15: Opening remarks
                         Ms Gwenn Sonck, Executive Director, EU-China Business Association
15h15-15h50: Presentation of the EUCCC Business Confidence Survey
                         Mr Jens Eskelund, Chairman, European Union Chamber of Commerce in China
15h50-16h15: Discussion and Q&A,
                         Moderated by Mrs Luisa Santos, Deputy Director General, BusinessEurope

Members of DCBF can register for free - Click here to read more and sign up!

Back
Image
Greener together

Greener Together: China-Nordic Dialogue on Carbon Neutrality Part 8

Date: June 21, 2023

Event: Supported Webinar


PART 8 OF THE "GREENER TOGETHER" WEBINAR SERIES

This webinar is part of the Greener Together: China-Nordic Dialogue on Carbon Neutrality campaign organised by the Danish Chamber of Commerce in China, FinnCham in Beijing, Shanghai and Guangdong, the Norwegian Business Association China, and supported by Danish-Chinese Business Forum. 

This webinar will focus on on the importance of a sustainable profile in attracting future talent and how to implement this in China. speakers from Novozymes and Reset Carbon will share insights on sustainable innovation in China and training of internal teams and development of internal management systems. Novozymes will discuss their sustainable innovation approaches in China, including best practices and successful case studies, while Reset Carbon will provide practical tools for achieving sustainability goals in Chinese operations. 

Speakers:

  • Ellen Wu, General Manager at Reset Carbon
  • Sean Lee, PR Manager at Novozymes

Members of DCBF can register for free - Click here to read more and sign up!

Back
Image
China Business Dialogue Webinar Series

China-EU Relations – Beijing’s View on Challenges and Opportunities

Date: June 20, 2023

Event: Supported Webinar


Speaker: Fu Cong, Ambassador and Head of the Mission of the People’s Republic of China to the European Union, Brussels, Belgium

'Staying in Dialogue with China' is organized and hosted by the Stein am Rhein Symposium (stars) in cooperation with China Macro Group (CMG),  The European Union Chamber of Commerce in China (EUCCC), Swiss Chinese Chamber of Commerce (SCCC), Danish-Chinese Business Forum (DCBF), SwissCham China, Danish Chamber of Commerce Hong Kong (DCCHK), China Europe International Business School (CEIBS and China Netzwerk Baden-Württemberg (CNBW)

Back
Image
China as an m&a market for danish companies

China as an M&A Market for Danish Companies

Date: June 20, 2023

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

China has most recently sailed up to a top position within FDI. But how are Danish MNCs handling M&As in China and what differentiates the Chinese market from other markets? How are the targets localized and what advantages are there versus organic growth? What are the most common pitfalls and difficulties and what attracts a Chinese mid-market company to sell to a Danish corporate? How does the IPO vs M&A trend look like in the Chinese market?

We have invited Klaus Björkgren, Tony Wang and Sean Ni from Nordic Match to elaborate on these questions and to cover partnerships and Joint Ventures in China. With a mission to promote Sino-Nordic trade and investment, they provide advice to several of the Nordic MNCs for inbound M&As to China, and share their deep understanding of the market and local needs, ranging from idea generation to post transaction services.

Please contact info@dcbf.dk if you have any questions.

Back
Image
Value Chain Impacts

How to Assess and Handle Risks of Negative Impact in the Value Chains

Date: June 19, 2023

Event: Partner Event


Following the launch event on 26 May 2023, join os at the 2. Event of the New Partnership on Sustainable Value Chains in China. This session covers how to assess and handle risks of negative impact in the value chains, as well as case studies on the topic. 

Agenda:

  • Welcome Remarks, Morten Kruse, Minister Counsellor
  • How to Assess and Handle Risks of Negative Impact in the Value Chains, Sarah Dieckmann, Advisor, Ethical Trade Denmark
  • Case Sharing on Due Dilligence - Assessment and Handling of Risks, Michael Kastrupsen, Founder & CEO, EastWest Instore & EastWest Medico
  • Q&A

The Chinese Value Chain Network is a newly established partnership, that intends to use its shared strengths and abilities to create a platform which will enable Danish companies across industries to obtain greater knowledge on value chain matters on the Chinese market. It is a collaboration between the Trade Council China, Erhvervshus Hovedstaden/Bæredygtige Værdikæder, Danish Export Association, Danish-Chinese Business Forum, Danish Chamber of Commerce in China, Ethical Trade Denmark, and UN Global Compact Network Denmark.  

Whether you are a company already in China or a company yet to make entry to the Chinese market - this event is for you! 

Members of DCBF can register for free - please contact shiche@um.dk to register for this event.

Back
Image
webinar, dragon tactics

Dragon Tactics: Why Chinese Entrepreneurs Manage Differently and What Can Be Learned from It?

Date: June 13, 2023

Event: Webinar


Click here to register (for DCBF, DCCC and DCCHK members only).

Aldo Spaanjaars, Owner of Dragon Strategies, together with Sandrine Zerbib, President of BAOZUN Brand Management & BAOZUN Europe, has co-authored the intriguing book "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty" (2022), which presents a potent mix of China's four-thousand-year-old history, and management methods that borrow as much from Confucianism as from new technologies. 

In this webinar, they will explore a unique apporach to business by analysing everything from the unexpected philosophies of Chinese leaders on competition, risk, profit, and failure to the role of family, which define the cultural spirit of a wolf pack: its observation skills, its respect of the leader's authority, its embrace of flexibillity, and more. 

Opening remarks by Jesper Halle, Commercial Consul, Danish Consulate General, Shanghai.

Please contact info@dcbf.dk if you have any questions.