Image
EVENTS
UPCOMING EVENTS
The organic food market in China
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00-10:10 CEST
China's growing focus on food quality, safety and sustainability is driving increased interest in organic products. For European companies looking to enter the Chinese market, this raises important questions about certification requirements and the regulatory framework governing organic food products.
To help address these questions, the EU SME Centre and the Italian Chamber of Commerce in China are hosting a seminar on 30 October, both in Beijing and online.
The session will provide an overview of key market trends, market access conditions and China's organic certification procedures. Participants will gain practical insights into the regulatory landscape and key considerations for businesses assessing opportunities for their products in the Chinese market.
Whether you are already active in China or simply exploring the market, the seminar offers an opportunity to better understand the requirements and considerations relevant to organic food products.
Date: 30 October, 2026
Time: 09:00-10:10 CEST
Location: Beijing & Online
Register here
Staying in dialogue with China: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00–09:45 CEST
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CEST / 16:00-16:45 CST
Location: Online
Register here
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
Back
The organic food market in China
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00-10:10 CEST
China's growing focus on food quality, safety and sustainability is driving increased interest in organic products. For European companies looking to enter the Chinese market, this raises important questions about certification requirements and the regulatory framework governing organic food products.
To help address these questions, the EU SME Centre and the Italian Chamber of Commerce in China are hosting a seminar on 30 October, both in Beijing and online.
The session will provide an overview of key market trends, market access conditions and China's organic certification procedures. Participants will gain practical insights into the regulatory landscape and key considerations for businesses assessing opportunities for their products in the Chinese market.
Whether you are already active in China or simply exploring the market, the seminar offers an opportunity to better understand the requirements and considerations relevant to organic food products.
Date: 30 October, 2026
Time: 09:00-10:10 CEST
Location: Beijing & Online
Register here
Back
Staying in dialogue with China: China’s policy goal of building a “unified national market” (全国统一大市场)
Date: October 30, 2026
Event: Supported Webinar
Time: 09:00–09:45 CEST
Join the upcoming “Staying in Dialogue with China” webinar on 30 October with Prof. Mingzhi Xu, Tenured Associate Professor at the Institute of New Structural Economics of Peking University (PKU) and a faculty member of the Yenching Academy.
For this session, China Macro Group focuses on China’s policy goal of building a “national unified market” (全国统一大市场), as a key issue shaping China’s political economy in 2026 based on priorities from the CCP Fourth Plenum (July 2024) and the Central Economic Work Conference in December 2025.
While the broad concept dates back several decades, it re-gained strategic importance across various iterations from 2018 (“strong domestic market” / 强大国内市场) to 2019 (“super-large scale market advantage” / 超大规模市场优势) to its eventual formalization as part of the 14th Five-Year-Plan (2021-2025) drafted in the first year of the Covid19 pandemic in 2020. After the pivotal “Third Plenum” in July 2024, we finally saw the NDRC publishing its key policy “Notice on Issuing the Guidelines for Building a Unified National Market (Trial), No. 1742” in December 2024.
More concretely, this webinar wants to discuss:
- practical issues and rationale for this policy
- policy execution: key reform actions, progress and complexities
- desired and expected impact on China’s business environment
- strategic implications for foreign business engaged in China
To discuss these questions, Markus Hermann Chen, Co-founder and Managing Director of China Macro Group will host Prof. Mingzhi Xu as guest speaker. Prof. Xu holds a Ph.D. in Economics from the University of California, Davis. During 2018 and 2019, he was a post-doctoral researcher at the National Bureau of Economic Research and a visiting researcher at Harvard Kennedy School (HKS), Harvard University. His research specialization includes international economics, industrial organization, economic development, consumer welfare, and infrastructure economics and financing. His research has examined topics including China’s trade liberalization, domestic sourcing, labour markets, and economic development.
Date: 30 October, 2026
Time: 09:00–09:45 CEST / 16:00-16:45 CST
Location: Online
Register here
Back
Livestreaming in China: A guide for European SMEs
Date: November 06, 2026
Event: Supported Webinar
Time: 09:00-10:55 CEST
Is livestreaming part of your China marketing strategy?
For many Chinese consumers, online shopping is the preferred way to purchase products across a wide range of categories. As a result, livestreaming has become an important channel for brands looking to engage customers and drive sales. For European SMEs, understanding this fast-growing marketing format is a key step in evaluating opportunities in the Chinese market.
On 6 November, the EU SME Centre invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know.
The webinar will provide practical knowledge to help businesses determine whether livestreaming could be a valuable addition to their China market strategy.
Date: 6 November, 2026
Time: 09:00–10:55 CEST
Location: Beijing & Online
Register here
Back
Dialogue on China-Denmark relations: Opportunities and challenges
Date: November 11, 2026
Event: Conference
Time: 09:00-13:30
Exclusive conference - by invitation only
The Embassy of the People's Republic of China in the Kingdom of Denmark in collaboration with Danish-Chinese Business Forum invites business leaders, researchers and other stakeholders to a dialogue on China-Denmark relations.
Against the backdrop of an evolving international landscape and the two countries’ respective policy priorities, the event will explore opportunities for cooperation, as well as the challenges shaping relations between China and Denmark.
The dialogue gathers business leaders and researchers for discussions on two main areas:
- Business opportunities in the relationship especially given China’s 15th Five-Year Plan and the latest outcomes in China-EU trade and investment consultation.
- Opportunities for development cooperation, in light of China’s Global Development Initiative and Denmark’s development policy strategy.
Bringing together perspectives from business and research, the event provides a forum for exchanging insights and discussing how evolving economic and policy priorities may influence future cooperation between China and Denmark.
The programme includes keynote speeches, followed by two panel discussions and Q&A sessions.
Date: November 11, 2026
Time: 09:00-13:30
Location: 2930 Gentofte
Organizers: The Embassy of the People's Republic of China in the Kingdom of Denmark and Danish Chinese Business Forum
NB: The conference is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Understanding China
Date: November 18, 2026
Event: Supported Webinar
Time: 09:00-19:00 CEST
On 18 November 2026, the EU SME Centre will host the Understanding China Conference in Brussels and online. Bringing together policymakers from EU institutions, analysts, business leaders and industry experts, the conference will offer valuable insights into the latest developments shaping EU–China relations and the business environment for SMEs.
Through keynote speeches and expert panel discussions, participants will gain a better understanding of how evolving policies, market trends and wider developments may affect European SMEs operating in or engaging with China. The conference will also explore key areas relevant to companies looking to navigate the Chinese market, including changing consumer demographics and preferences, e-commerce, communication and marketing.
Date: 18 November, 2026
Time: 09:00–19:00 CEST
Location: Brussels & Online
Register here
Back
Sustainability changes everything? Rethinking products, supply chains, compliance, and value creation
Date: November 23, 2026
Event: Conference
Time: 10:00–16:00 (CST)
On 23–24 November 2026, Corporate Innovation Days 2026 will bring together companies, academics, researchers and students in Beijing for two days focused on sustainability and its impact on business.
The event will explore how sustainability is reshaping the way companies approach products, supply chains, compliance and value creation.
Across two days, participants can take part in keynotes, company pitches, panel discussions, workshops and networking, providing opportunities to exchange perspectives and connect across business and academia.
Speakers
Speakers include representatives from:
- The Consulate General of Denmark in Shanghai
- Danish-Chinese Business Forum
- Maersk China
- Danish Industry (DI)
- Danish Chamber of Commerce in China
- Innovation Centre Denmark Shanghai
- University of Southern Denmark (SDU)
Date: 23–24 November 2026
Venue: SDC Building, Yanqihu East Road 1, Huairou District, Beijing
Participation: Free of charge
Registration deadline: 10 November 2026
Register here
PAST EVENTS
RESULTS (168)
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Time: 9:00-10:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Time: Beijing Time - 16:00-16:45
Copenhagen Time 09:00-09:45
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Time: Beijing Time - 16:00
Copenhagen Time - 9:00
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Image
Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Image
DCBF Trade Policy Meeting
Date: February 25, 2026
Time: 14:00-16:00
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Image
Political, Economic & Commercial Update on China 2026
Date: January 29, 2026
Time: 10:00-11:30 CET
Event: Signature Event
Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.
This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?
Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.
Image
"Reality check" - Interpreting the 15th Five-Year-Plan "proposition" as per the 20th Central Committee's 4th Plenum and anticipating shifts
Date: January 23, 2026
Time: 9:00-9:45 CET - 16:00-16:45 CST
Event: Supported Webinar
In the fifth session of the webinar series “Staying in Dialogue with China 2025/26”, Markus Herrmann Chen, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Yao Yang, Professor and Dean of the Dishuihu Advanced Finance Insitute, Shanghai University of Finance and Economics, and former Dean of Peking University's national School of Development (NSD).
This dialogue with leading Chinese economist Yao Yang will discuss the "Proposition" (建议) as endorsed by the Fourth Plenum of the CCP's 20th Central Committee. Held between the 20th and 23rd of October, 2025, it defined the policy substance that is now guiding the state bureaucracy to draft the national 15th Five-Year-Plan (2026-2030).
The 15th FYP will be deliberated, formally endorsed by the National People's Congress and published in the first half of March 2026. This dialogue is primarily targeting European business to provide a clearer sense of how the Chinese market and economy as a strategic business context for international business are evolving.
Key questions that will be discussed in this dialogue include:
- What the policy slogan "investing in people" (投资于人) really means
- How the "new-quality productive forces" as industrial policy framework succeeding Made-in-China 2025 are being planned
- Will there be a stronger emphasis on China's new growth drivers such as household consumption and service
- How China can increase its Total Factor Productivity
- If China's "anti-involution" measures show momentum
- What new and proactive wordings of China's agency and goals in foreign affairs mean
- and if there will be a general policy recalibration towards less emphasis on security compared to development interests
Join this webinar to help better anticipate key policy priorities and shifts of China's next Five-Year-Plan. Click here to read more and sign up!
About the Webinar Series:
This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between February 2025 and February 2026.
'Staying in dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), Norwegian Business Association China (NBA China), and EuroCham Singapore.
Image
China’s business outlook for Europe at the start of the 15th Five-Year Plan (2026–2030)
Date: January 15, 2026
Time: 14:00-16:00
Event: Focus Group Meeting
Speaker: Markus Herrmann Chen, China Macro Group
Location: Danfoss CPH Office, Knud Højgaards Hus, Hauser Plads 1, 1127 København K
As 2026 marks the official beginning of China’s 15th Five-Year Plan, this meeting provides a timely opportunity to exchange perspectives on key risk, policy development, and strategic uncertainties shaping the Chinese business environment. Participants will have the opportunity to discuss these dynamics, and to explore how broader geopolitical shifts may affect long-term planning, supply-chain resilience, and market engagement.
The meeting also offers candid peer exchanges on emerging challenges and decision-making considerations, helping to inform more robust corporate risk assessments at a moment of accelerating global change.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Back
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
DCBF Trade Policy Meeting
Date: February 25, 2026
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
Back
Image
Political, Economic & Commercial Update on China 2026
Date: January 29, 2026
Event: Signature Event
Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.
This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?
Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.
Back
Image
"Reality check" - Interpreting the 15th Five-Year-Plan "proposition" as per the 20th Central Committee's 4th Plenum and anticipating shifts
Date: January 23, 2026
Event: Supported Webinar
In the fifth session of the webinar series “Staying in Dialogue with China 2025/26”, Markus Herrmann Chen, Co-Founder and Managing Director, China Macro Group (CMG) will be talking to Yao Yang, Professor and Dean of the Dishuihu Advanced Finance Insitute, Shanghai University of Finance and Economics, and former Dean of Peking University's national School of Development (NSD).
This dialogue with leading Chinese economist Yao Yang will discuss the "Proposition" (建议) as endorsed by the Fourth Plenum of the CCP's 20th Central Committee. Held between the 20th and 23rd of October, 2025, it defined the policy substance that is now guiding the state bureaucracy to draft the national 15th Five-Year-Plan (2026-2030).
The 15th FYP will be deliberated, formally endorsed by the National People's Congress and published in the first half of March 2026. This dialogue is primarily targeting European business to provide a clearer sense of how the Chinese market and economy as a strategic business context for international business are evolving.
Key questions that will be discussed in this dialogue include:
- What the policy slogan "investing in people" (投资于人) really means
- How the "new-quality productive forces" as industrial policy framework succeeding Made-in-China 2025 are being planned
- Will there be a stronger emphasis on China's new growth drivers such as household consumption and service
- How China can increase its Total Factor Productivity
- If China's "anti-involution" measures show momentum
- What new and proactive wordings of China's agency and goals in foreign affairs mean
- and if there will be a general policy recalibration towards less emphasis on security compared to development interests
Join this webinar to help better anticipate key policy priorities and shifts of China's next Five-Year-Plan. Click here to read more and sign up!
About the Webinar Series:
This webinar is part of the webinar series 'Staying in Dialogue with China'. The series will bring you six webinars with distinguished China-based experts, concentrated between February 2025 and February 2026.
'Staying in dialogue with China' is organized and hosted by China Macro Group (CMG), with Caixin Global as Anchor Partner, in cooperation with China Europe International Business School (CEIBS), Chinaforum Bayern, Swissmem, Danish-Chinese Business Forum (DCBF), SwissCham China, the Stein am Rhein Symposium (stars), Norwegian Business Association China (NBA China), and EuroCham Singapore.
Back
Image
China’s business outlook for Europe at the start of the 15th Five-Year Plan (2026–2030)
Date: January 15, 2026
Event: Focus Group Meeting
Speaker: Markus Herrmann Chen, China Macro Group
Location: Danfoss CPH Office, Knud Højgaards Hus, Hauser Plads 1, 1127 København K
As 2026 marks the official beginning of China’s 15th Five-Year Plan, this meeting provides a timely opportunity to exchange perspectives on key risk, policy development, and strategic uncertainties shaping the Chinese business environment. Participants will have the opportunity to discuss these dynamics, and to explore how broader geopolitical shifts may affect long-term planning, supply-chain resilience, and market engagement.
The meeting also offers candid peer exchanges on emerging challenges and decision-making considerations, helping to inform more robust corporate risk assessments at a moment of accelerating global change.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
