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EVENTS
UPCOMING EVENTS
Geopolitics - the value of integrating local prespectives in the HQ strategic decision-making process
Date: September 16, 2026
Event: Focus Group Meeting
Time: 9:00-11:00 CEST
Geopolitics - the value of integrating local prespectives
Exclusive conference - by invitation only
The discussion will explore how China-based teams can contribute beyond strategy implementation by providing valuable insights into China’s geopolitical, regulatory and business environment, and how these perspectives can be effectively integrated into HQ’s strategic decision-making.
The programme includes a presentation by Klara Christensen, Director of Public Affairs, Danfoss A/S, followed by Catharina Sørensen, Director of Government and Public Affairs, The LEGO Group, who will supplement the discussion with her own experiences and reflections.
The aim is to facilitate a candid exchange on what works in practice:
How to unlock the strategic value of local expertise, strengthen dialogue between headquarters and China, and build organizational structures that allow companies to respond effectively to an increasingly complex geopolitical and regulatory environment.
NB: The Focus Group Meeting is 'by invitation only', aimed at Danish companies that have production facilities or other types of subsidiaries in China. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
EU Sanctions & Chinese Countermeasures: Navigating the New Compliance Landscape
Date: September 17, 2026
Event: Supported Webinar
Time: 09:00–10:30 CEST
As global conflicts such as the Russian war of aggression in Ukraine carry on and as new tensions emerge, the EU’s sanctions framework – one of the world’s largest and most developed – has grown to include more than 6000 individuals and entities listed. For smaller European companies with business ties with China, the challenges related to compliance – from managing costs to internal capacity-building – have been compounded by an increasingly challenging regulatory landscape.
Most notably, in April 2026, China’s State Council released the Regulations on Countering Improper Extraterritorial Jurisdiction by Foreign States, which establish a mechanism to identify and block foreign measures deemed unlawful, as well as to impose countermeasures where appropriate.
About the Webinar
The EU SME Centre, the European Chamber, the EU Delegation to China, and the EU Sanctions Helpdesk are pleased to invite stakeholders to EU Sanctions and Chinese Countermeasures: Navigating the New Compliance Landscape.
During this session, experts from the European Commission’s Directorate-General for Financial Services and Capital Markets (DG FISMA) will provide an overview of the EU’s sanctions framework, including the most recent updates on relevant sanctions listings. Experts from the EU Sanctions Helpdesk will also present the services of the Helpdesk and share practical advice and tips on compliance for businesses. Finally, a legal representative will discuss how to navigate compliance with the EU’s sanctions framework in China.
Date: September 17, 2026
Time: 9:00 to 10:30 CEST
Location: Virtual
Please note that this meeting is open only to eligible stakeholders, including: European SMEs, members of the European Chamber, European institutional stakeholders and European Business Support Organisations.
China Market Entry for SMEs
Date: September 23, 2026
Event: Supported Webinar
Time: 11:00–12:00 CEST
On 23 September, the EU SME Centre is organising a new webinar on market entry with the Belgian-Chinese Chamber of Commerce (BCECC) to provide guidance to small and medium-sized businesses interested in exporting to and expanding their operations in the Chinese market.
About the Webinar
The event will cover major regulatory requirements to enter the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also advise SMEs on how to conduct commercial background checks and negotiate strong contracts.
Date: September 23, 2026
Time: 11:00 to 12:00 CEST
Location: Virtual
The event is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.
China in the Board Room - Danish Responses to China’s 15th Five-Year Plan
Date: September 29, 2026
Event: Signature Event
Time: 17:00-19:00 CEST
Exclusive conference - by invitation only
The Danish Board Leadership Society and the Danish-Chinese Business Forum invite board members and senior executives to a strategic discussion of how China’s next Five-Year Plan may reshape competitive conditions, technology leadership and market access. The session will help boards identify the questions that should inform corporate strategy, risk oversight and investment priorities for 2026–2030.
Speakers
-
Henrik Andersen, CEO, Vestas
-
Markus Hermann Chen, Co-founder & Managing Director, China Macro Group
-
Michala Fischer-Hansen, EVP, Lundbeck
-
Tom Behrens-Sørensen, Chair, Danish Chinese Business Forum
-
Bente Overgaard, CEO, The Danish Board Leadership Society (moderator)
China’s five-year plans have played a central role in the country’s emergence as the world’s second-largest economy and a strategic competitor to the United States. China also holds a leading position in 66 of the 74 critical technology fields assessed by the Australian Strategic Policy Institute. The 15th Five-Year Plan, covering 2026–2030, is expected to accelerate China’s drive for self-reliance in critical technologies and strategic sectors while sustaining its export ambitions. Priority areas include new energy, advanced materials, humanoid robotics, biotechnology, aerospace and quantum technology. These priorities are likely to strengthen Chinese companies in both established and emerging industries, intensifying competition in China and across global markets.
Denmark’s strategic strengths overlap significantly with sectors prioritised by Chinese policymakers and pursued by both private and state-owned enterprises. This convergence is already evident in wind energy, with similar dynamics emerging in life sciences and the maritime supply chain.
Boards should assess the 15th Five-Year Plan through both a risk and an opportunity lens. Its implications will extend beyond China to the United States, the European Union and markets across the Global South. China-related decisions should therefore be tested against their potential consequences in other jurisdictions, particularly for companies with substantial exposure to both the US and Chinese markets.
Our speakers will examine China’s 15th Five-Year Plan and assess the strategic choices available to European companies. The discussion will identify the questions boards should ask about China’s potential impact on competitive positioning, operations, supply chains, technology dependencies, investment decisions and long-term corporate strategy.
Date: September 29, 2026
Time: 17:00 –19:00. Coffee served from 16:30 and wine & networking from 19:00
Location: Porcelænshaven 22, 2000 Frederiksberg and virtual
Organizers: The Danish Board Leadership Society and Danish Chinese Business Forum
NB: The Focus Group Meeting is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Trade Policy - Focus Group Meeting with Jens Alsbirk, Consul General of Denmark in Shanghai
Date: October 02, 2026
Event: Focus Group Meeting
Time: 14:00-16:00
The Danish-Chinese Business Forum (DCBF), in partnership with TAJCO, is pleased to host a Focus Group Meeting with Jens Alsbirk, Consul General of Denmark in Shanghai.
Against a backdrop of evolving trade policies and a changing global business environment, the meeting will focus on the challenges and opportunities facing Danish companies in China. Drawing on his experience from Shanghai and the surrounding provinces, Jens Alsbirk will share insights into regional economic developments, the business climate, and other issues of relevance to Danish companies active in the Chinese market. The session will also provide an opportunity for participants to exchange views and discuss current developments directly with the Consul General.
The meeting is kindly hosted by TAJCO at its headquarters in Vejle, and the session will be held under the Chatham House Rule.
Date: 2 October 2026
Time: 14:00-16:00
Venue: TAJCO Headquarters, Vejle
Organisers: TAJCO and Danish-Chinese Business Forum (DCBF)
Participation
The Focus Group Meeting is by invitation only. Members interested in learning more about the event are welcome to contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Geopolitics - the value of integrating local prespectives in the HQ strategic decision-making process
Date: September 16, 2026
Event: Focus Group Meeting
Time: 9:00-11:00 CEST
Geopolitics - the value of integrating local prespectives
Exclusive conference - by invitation only
The discussion will explore how China-based teams can contribute beyond strategy implementation by providing valuable insights into China’s geopolitical, regulatory and business environment, and how these perspectives can be effectively integrated into HQ’s strategic decision-making.
The programme includes a presentation by Klara Christensen, Director of Public Affairs, Danfoss A/S, followed by Catharina Sørensen, Director of Government and Public Affairs, The LEGO Group, who will supplement the discussion with her own experiences and reflections.
The aim is to facilitate a candid exchange on what works in practice:
How to unlock the strategic value of local expertise, strengthen dialogue between headquarters and China, and build organizational structures that allow companies to respond effectively to an increasingly complex geopolitical and regulatory environment.
NB: The Focus Group Meeting is 'by invitation only', aimed at Danish companies that have production facilities or other types of subsidiaries in China. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
EU Sanctions & Chinese Countermeasures: Navigating the New Compliance Landscape
Date: September 17, 2026
Event: Supported Webinar
Time: 09:00–10:30 CEST
As global conflicts such as the Russian war of aggression in Ukraine carry on and as new tensions emerge, the EU’s sanctions framework – one of the world’s largest and most developed – has grown to include more than 6000 individuals and entities listed. For smaller European companies with business ties with China, the challenges related to compliance – from managing costs to internal capacity-building – have been compounded by an increasingly challenging regulatory landscape.
Most notably, in April 2026, China’s State Council released the Regulations on Countering Improper Extraterritorial Jurisdiction by Foreign States, which establish a mechanism to identify and block foreign measures deemed unlawful, as well as to impose countermeasures where appropriate.
About the Webinar
The EU SME Centre, the European Chamber, the EU Delegation to China, and the EU Sanctions Helpdesk are pleased to invite stakeholders to EU Sanctions and Chinese Countermeasures: Navigating the New Compliance Landscape.
During this session, experts from the European Commission’s Directorate-General for Financial Services and Capital Markets (DG FISMA) will provide an overview of the EU’s sanctions framework, including the most recent updates on relevant sanctions listings. Experts from the EU Sanctions Helpdesk will also present the services of the Helpdesk and share practical advice and tips on compliance for businesses. Finally, a legal representative will discuss how to navigate compliance with the EU’s sanctions framework in China.
Date: September 17, 2026
Time: 9:00 to 10:30 CEST
Location: Virtual
Please note that this meeting is open only to eligible stakeholders, including: European SMEs, members of the European Chamber, European institutional stakeholders and European Business Support Organisations.
Back
China Market Entry for SMEs
Date: September 23, 2026
Event: Supported Webinar
Time: 11:00–12:00 CEST
On 23 September, the EU SME Centre is organising a new webinar on market entry with the Belgian-Chinese Chamber of Commerce (BCECC) to provide guidance to small and medium-sized businesses interested in exporting to and expanding their operations in the Chinese market.
About the Webinar
The event will cover major regulatory requirements to enter the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also advise SMEs on how to conduct commercial background checks and negotiate strong contracts.
Date: September 23, 2026
Time: 11:00 to 12:00 CEST
Location: Virtual
The event is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.
Back
China in the Board Room - Danish Responses to China’s 15th Five-Year Plan
Date: September 29, 2026
Event: Signature Event
Time: 17:00-19:00 CEST
Exclusive conference - by invitation only
The Danish Board Leadership Society and the Danish-Chinese Business Forum invite board members and senior executives to a strategic discussion of how China’s next Five-Year Plan may reshape competitive conditions, technology leadership and market access. The session will help boards identify the questions that should inform corporate strategy, risk oversight and investment priorities for 2026–2030.
Speakers
-
Henrik Andersen, CEO, Vestas
-
Markus Hermann Chen, Co-founder & Managing Director, China Macro Group
-
Michala Fischer-Hansen, EVP, Lundbeck
-
Tom Behrens-Sørensen, Chair, Danish Chinese Business Forum
-
Bente Overgaard, CEO, The Danish Board Leadership Society (moderator)
China’s five-year plans have played a central role in the country’s emergence as the world’s second-largest economy and a strategic competitor to the United States. China also holds a leading position in 66 of the 74 critical technology fields assessed by the Australian Strategic Policy Institute. The 15th Five-Year Plan, covering 2026–2030, is expected to accelerate China’s drive for self-reliance in critical technologies and strategic sectors while sustaining its export ambitions. Priority areas include new energy, advanced materials, humanoid robotics, biotechnology, aerospace and quantum technology. These priorities are likely to strengthen Chinese companies in both established and emerging industries, intensifying competition in China and across global markets.
Denmark’s strategic strengths overlap significantly with sectors prioritised by Chinese policymakers and pursued by both private and state-owned enterprises. This convergence is already evident in wind energy, with similar dynamics emerging in life sciences and the maritime supply chain.
Boards should assess the 15th Five-Year Plan through both a risk and an opportunity lens. Its implications will extend beyond China to the United States, the European Union and markets across the Global South. China-related decisions should therefore be tested against their potential consequences in other jurisdictions, particularly for companies with substantial exposure to both the US and Chinese markets.
Our speakers will examine China’s 15th Five-Year Plan and assess the strategic choices available to European companies. The discussion will identify the questions boards should ask about China’s potential impact on competitive positioning, operations, supply chains, technology dependencies, investment decisions and long-term corporate strategy.
Date: September 29, 2026
Time: 17:00 –19:00. Coffee served from 16:30 and wine & networking from 19:00
Location: Porcelænshaven 22, 2000 Frederiksberg and virtual
Organizers: The Danish Board Leadership Society and Danish Chinese Business Forum
NB: The Focus Group Meeting is 'by invitation only'. If interested to learn more about the event, please contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
Back
Trade Policy - Focus Group Meeting with Jens Alsbirk, Consul General of Denmark in Shanghai
Date: October 02, 2026
Event: Focus Group Meeting
Time: 14:00-16:00
The Danish-Chinese Business Forum (DCBF), in partnership with TAJCO, is pleased to host a Focus Group Meeting with Jens Alsbirk, Consul General of Denmark in Shanghai.
Against a backdrop of evolving trade policies and a changing global business environment, the meeting will focus on the challenges and opportunities facing Danish companies in China. Drawing on his experience from Shanghai and the surrounding provinces, Jens Alsbirk will share insights into regional economic developments, the business climate, and other issues of relevance to Danish companies active in the Chinese market. The session will also provide an opportunity for participants to exchange views and discuss current developments directly with the Consul General.
The meeting is kindly hosted by TAJCO at its headquarters in Vejle, and the session will be held under the Chatham House Rule.
Date: 2 October 2026
Time: 14:00-16:00
Venue: TAJCO Headquarters, Vejle
Organisers: TAJCO and Danish-Chinese Business Forum (DCBF)
Participation
The Focus Group Meeting is by invitation only. Members interested in learning more about the event are welcome to contact Secretary General Hans Henrik Pontoppidan at hhp@dcbf.dk.
PAST EVENTS
RESULTS (161)
E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Time: 10:00-11:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
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Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Time: 9:30-10:30 (DK) | 15:30-16:30 (CN)
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
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Consumer Trends: China's Active Retirees
Date: March 19, 2026
Time: 9:00-10:30 CET | 16:00-17:30 CST
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Time: Beijing Time - 16:00-16:45
Copenhagen Time 09:00-09:45
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
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E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Time: Beijing Time - 16:00
Copenhagen Time - 9:00
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
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Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Time: 10:00-12:00
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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DCBF Trade Policy Meeting
Date: February 25, 2026
Time: 14:00-16:00
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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Political, Economic & Commercial Update on China 2026
Date: January 29, 2026
Time: 10:00-11:30 CET
Event: Signature Event
Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.
This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?
Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.
Back
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E-Commerce: JD for Cross-Border E-Commerce to China
Date: April 16, 2026
Event: Supported Webinar
About the Webinar
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
Back
Image
Are Foreign Managers on the Comeback in China?
Date: April 01, 2026
Event: Supported Webinar
About the Webinar
Against the backdrop of a years-long corporate localization trend in China, a surprising shift is unfolding across global businesses.
Danish Industry (DI) under Sense China, and Danish Chamber of Commerce in China, invites you to decode this pivotal talent trend and gain actionable industry insights.
A recent surge in hiring foreign managers and specialists for positions in China has caught widespread attention. The development comes at the back of a decade-long localization wave, which has seen foreigners being replaced with Chinese executives.
Why is it happening now? Is it a temporary development, or does it signal a bigger change in how international companies approach the Chinese market? When should a company consider localizing their China leadership team and when does a foreign decision-maker makes sense?
In this webinar, HR expert Miriam Wickertsheim, General Manager, DirectHR, explains how hiring practices are evolving across Chinese industries. Miriam also offers strategic insights and practical advice on what companies should keep in mind when recruiting for jobs in China.
Click here to register (members of DCBF can register for free).
Speaker
Miriam Wickertsheim is the General Manager of DirectHR, one of the leading German-managed recruitment firms in China. For the past 15+ years, Miriam has helped international companies hire leadership talent in China - GMs, MDs, VPs, Heads of Sales, Operations, R&D.
Back
Image
Consumer Trends: China's Active Retirees
Date: March 19, 2026
Event: Supported Webinar
About the Webinar
China's consumer landscape is both diverse and rapidly evolving. For European companies looking to enter or expand in the Chinese market, identifying and understanding different consumer groups is essential for developing effective marketing and communication strategies.
This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behaviour, and levels of disposable income. Retirees are becoming an increasingly relevant consumer segment within China's domestic market.
During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA (School of Knowledge Economy and Management) Business School, will present an overview of China's retirees as a consumer group, including demographic characteristics, income levels, and spending patterns. The webinar also explore their main spending areas, such as health and wellness, fashion and beauty, leisure activities, as well as the main platforms most commonly used for purchasing.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
Knowing the main groups of consumers can help SMEs design a sound marketing and communication strategy for their target audience. With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite to take a closer look at 4 major groups of urban consumers.
Back
Image
China’s Chemical Sector today - between overcapacities, innovative ingenuity and decabonization responsibility
Date: March 13, 2026
Event: Supported Webinar
About the Webinar
Through CMG’s signature in-depth approach and vantage point, they will help shed light on what is going on in key Chinese economic sectors, offering another critical source for international business to help evaluate and reality-check opportunities and risks, trigger a re-think of business strategies about how to most effectively engage in China’s market and policy system as well as how to position towards maturing Chinese corporate capabilities.
The pilot session of the “Sector Dialogues” webinar series is dedicated to the theme of China’s chemical sector, Markus Hermann Chen, Co-Founder and Managing Director of China Macro Group, will talk to Pang Guanglian, Executive Board Member & Vice Secretary General at China Petroleum and Chemical Industry Federation (CPCIF). Take the opportunity to listen in and ask your questions to Pang Guangliang.
(Members of DCBF can register for free) - Sign up here
About the Webinar Series
DCBF is thrilled to announce a new thread of webinars launched by China Macro Group (CMG), focusing on key sectors of the Chinese economy. Their goal is to curate relevant and practical dialogues with sector representatives engaging on wide-ranging issues across market and policy trends, as well as the role of foreign business, geopolitical factors or sector sentiment more generally.
Building on their 'Staying in Dialogue with China' webinar series which focuses on macro policy factors using a political economy lens to discuss relevant trends and impacts for international business, whereas the ‘Sector Dialogue’ are designed to help connect the macro- to the meso-, and ultimately the micro-level business picture across different sectors in the Chinese economy.
Back
Image
E-Commerce: Selling to China on WeChat
Date: March 12, 2026
Event: Supported Webinar
About the Webinar
In this session, Rixin Jiang, CEO and Co-founder of Nordic Friend Agency, will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session. Take the opportunity to listen in and get up-to-date insights on how to optimize your e-commerce strategy in China.
Cross-border e-commerce (CBEC) can allow European businesses to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Futhermore, goods imported into China via CBEC enjoy preferential tax rates.
(Members of DCBF can register for free) - Sign up for the event here
About the Webinar Series
In 2026, the EU SME and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For this episode of the series, they invite European enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
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Incorporating geopolitics advisory into companies’ strategic planning
Date: March 12, 2026
Event: Focus Group Meeting
Speaker: Jakob Vester Nielsen
Location: A.P. Moller-Maersk, Esplanaden 50, 1263 København K
The meeting covers how fast-moving geopolitical developments are tracked and interpreted, how internal setups are organized across functions and leadership, and how issues are addressed when they begin to affect commercial choices, operations, or strategic investments. Building on concrete examples, Jakob outlines how uncertainty can be turned into structured decision support through scenario planning, early-warning indicators, mitigation and contingency plans, and clear “who-decides-what” governance.
The aim is to spark a candid discussion on what works in practice: how to keep analysis relevant to business timelines, how to avoid overreactions, and how to build organizational readiness in a world of persistent geopolitical volatility.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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Considerations regarding Corporate Strategic Partnerships in China
Date: March 09, 2026
Event: Focus Group Meeting
Speakers: Stig Møller Christensen, Tania Porsgaard Bayer, Martin Bech
Location: Coloplast, Holtedam 1-3, 3050 Humlebæk
The meeting explores a case of a partnership between an international company and a Chinese biopharmaceutical firm, focusing on how such collaborations can strengthen market presence in China, including the transfer of sales and marketing responsibilities for selected products.
Building on this case, the discussion highlights practical insights and lessons learned from partnership experiences in China, with a focus on regulatory considerations and effective approaches to collaboration. It also draws on extensive experience working with China, particularly in relation to innovation and international technology partnerships.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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DCBF Trade Policy Meeting
Date: February 25, 2026
Event: Focus Group Meeting
Speaker: H.E. Michael Starbæk Christensen
Location: Hempel HQ Lundtoftegårdsvej 91, 2800 Kgs. Lyngby
As China outlines its priorities for the coming years, this meeting offers a timely opportunity to exchange views on the expected challenges and opportunities in the Chinese market with the Danish Ambassador. The session also provides valuable insights into fellow member companies’ perspectives on the current state of Denmark–China relations and their expectations for the future direction of bilateral engagement, allowing participants to discuss trends, share experiences, and explore potential strategies for navigating the evolving business and political landscape in China.
NB: This meeting will be conducted under the Chatham House Rule and is open by invitation only to DCBF members.
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Political, Economic & Commercial Update on China 2026
Date: January 29, 2026
Event: Signature Event
Over the next five years, China will enter a phase of strategic recalibration shaped by the upcoming 15th Five-Year Plan. The policy direction for 2026-2030 is expected to emphasize technological self-reliance, enhanced national security measures, and a continued restructuring of the economy toward sustainable, innovation-driven growth. Meanwhile, global trade tensions, geopolitical uncertainty, and an intensifying tech race are creating new complexities for businesses and economies worldwide.
This webinar addresses a central question: What can Danish companies anticipate from China's policy agenda in 2026-2030, the period defined by the new Five-Year Plan?
Sign up for our annual webinar and gain up-to-date insights from our experts on the business environment, economic trends, and political developments shaping China over the coming half-decade.
